Ray Brehm

Write Your Book! For Authors and Entrepreneurs!

Orangetheory for Authors

This past Friday I participated in my very first Orangetheory class. For those of you who are not familiar with it, Orangetheory is an exercise establishment that runs only one-hour coach-led fitness classes. It is extremely scientific, as they manage your heart rate during the entire hour, with an emphasis on getting your heart rate into a target zone.

From their website:

“Backed by the science of Excess Post-Exercise Oxygen Consumption (or EPOC), Orangetheory’s heart rate monitored training is designed to maintain a target zone that stimulates metabolism and increases energy. We call it the afterburn.”

What worked well for me was the emphasis on keeping in the zone, and staying on track by watching a monitor. The hour flew by and knowing what my target was helped me achieve it. It will also help my do better next time.

This same concept is useful when authoring our books. If you are just starting out, you probably have no idea what you should be shooting for as far as sales and promotions. That is why in The Author Startup, I recommended getting a book published as fast as possible and then beginning to promote it.

Once you have your book out there, you need to start monitoring everything. Knowing where you are and what is moving you forward is your Orangetheory for Authors process (if you will).

It starts by tracking all of your promotions, to see what works. You can do that using something simple like Bitly (see how to do it in Track Your Success).

When you create your paperback, there are different things you will want to do. That is why I joined with Bestselling Author Jim Molinelli to create the book High-Performance Paperback (coming in May 2017).

When you are tracking what you are doing, and know what your goal is (an essential ingredient in Orangetheory), you have a much higher chance of achieving it. Seeing progress also helps you stick with it. Just want I need from my Orangetheory workouts.

It is like Yogi Berra said:

“If you don’t know where you are going, you might wind up someplace else.”

About Ray Brehm

Ray Brehm is a Best-Selling Author, Entrepreneur, and founder of Dauntless Prose. Dauntless Prose helps entrepreneurs who are short on time, write and publish their books.