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You might not know this
Hi Blog,
I remember watching an interview with a McDonald’s franchise owner on TV (back when I use to watch regular TV).
He told the reporter the number of hamburgers he had sold that month, and it was a big number.
The reporter responder, _”That is great! You must be very happy.”_
The owner, said, _”No, we don’t make money on hamburgers. We make money on soda. We need to sell more sodas!”_
He went on to share some interesting statistics.
He shared that he might make only 1 or 2¢ profit on any hamburger sale, but up to 60 – 70¢ on soda sales.
That is a substantial difference.
When we think of McDonalds, we primarily think of hamburgers (and maybe fries and shakes).
When McDonalds advertises sales, they almost always discount their hamburgers or meal deals (even though those hamburgers have the smallest profit margins).
Why is that?
That is because hamburgers are the lead magnet. They (and sales on them) bring in the customers.
The profits are made on the other stuff: sodas, pies, etc.
THE HAMBURGER IS WHAT YOU WOULD CALL A SELF-LIQUIDATING OFFER.
The business just hopes to break even on that, and make the profit on the extra stuff.
That is why they always ask:
_Do you want fries with that? _
_Do you want to super size it?_
IF CUSTOMERS ONLY CAME IN AND BOUGHT HAMBURGERS, MCDONALDS WOULD NOT MAKE IT.
Here is the sneaky secret about how this applies to authors.
THE SOONER YOU REALIZE YOUR BOOK IS THE SELF-LIQUIDATING OFFER (THE BREAKEVEN LEAD MAGNET), THE SOONER YOU CAN REALLY JUMP START YOUR ONLINE BUSINESS.
This is true whether your book and niche are a side hustle or a full time gig.
That is why I really hope you check out Book Profit School [https://raybrehm.krtra.com/c/BKkPYuaC42dT/DGoV] (starts next week), but you should register now.
Book Profit School [https://raybrehm.krtra.com/c/BKkPYuaC42dT/DGoV] is for authors who want to increase their income and influence beyond royalties.
You’ll hear the latest and greatest from world-class experts like Danny Iny, Greg Rollett, Steve Olsher, Alinka Rutkowska, Matt Stone, Derek Doepker, Brian Berni, Adam Houge, Daniel Hall, Honorée Corder, Paul Brodie — plus many more!
BOOK PROFIT SCHOOL will take place June 7 – 11, and I can promise it is a top-notch event.
Here’s just a small sample of what you’ll learn during the summit sessions:
* How To CREATE AN ONLINE COURSE From Your Book Even If You Are Starting From Scratch * The Art of BOOKFUNNELS: How to Create Yours Now * How to ADD AUDIO STRATEGIES LIKE AUDIOBOOKS AND CLUBHOUSE to your business * How To CREATE BIG PUBLISHING HOUSE POLISH On Your Book and Then Turn It Into A Business Empire * Decoding The MYTH OF THE AMAZON ALGORITHM With AI * How to Create MULTIPLE STREAMS OF FICTION AUTHOR INCOME * How MODERN COVER DESIGN Can Completely Change The Way Your Book Makes Sales In Your Niche * Plus much, much more!
Get your free ticket here! [https://raybrehm.krtra.com/c/BKkPYuaC42dT/DGoV]
_Leap. Love. Grow._
RAY BREHM
P.S. Learn how to increase the income and influence of you and your book at Book Profit School [https://raybrehm.krtra.com/c/BKkPYuaC42dT/DGoV]. Register Now!
Ray Brehm 