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Have you seen the movie _THE PRESTIGE_?
It is kind of a dark take on old magicians and the supernatural.
What I love about it is how they divide a magic trick into three parts.
Per Michael Caine in _THE PRESTIGE_:
> Every great magic trick consists of three parts or acts. THE FIRST > PART IS CALLED THE PLEDGE. The magician shows you something > ordinary, a deck of cards, a bird, or a man. He shows you the > subjects. Perhaps he asks you to inspect it to see if it is indeed > real, unaltered, normal. But of course it probably isn’t. > > THE SECOND ACT IS CALLED THE TURN, the magician takes the ordinary > something and makes it do something extraordinary. Now you’re > looking for the secret, but you won’t find it because, of course, > you’re not really looking. You don’t really want to know. You want > to be fooled. But you wouldn’t clap yet. Because making something > disappear isn’t enough. You have to bring it back. > > That’s why EVERY MAGIC TRICK HAS A THIRD ACT—THE HARDEST PART, THE > PART WE CALL THE PRESTIGE.
When I was finalizing the framework I use for writing book descriptions, and sales copy for sales pages, it fit perfectly into these three categories.
So, I nicknamed my framework The Prestige Framework.
The Pledge is essentially your header. This is what we use to draw people in to learn more about the description.
The Turn consists of three parts introducing the content of your book, and uses some interesting counterintuitive approaches to keep them interested.
And The Prestige is what convinces them they absolutely must know more.
I have a formula for each section, but more importantly the entire process is a framework. I can use it over and over again in order to much more efficiently create very compelling copy to sell my books.
You can learn more about it in this month’s Youru.tv [https://raybrehm.krtra.com/c/uiQO6gkFECdT/DGoV] course, Copywriting For Authors. [https://raybrehm.krtra.com/c/KZ0S7QLckRCp/DGoV]
You also get a couple of bonus courses to start off the adventure.
_Leap. Love. Grow._
P.S. Next month’s course is being taught live by Derek Doepker and called PODCAST GUESTING (A framework for consistently getting booked on Podcasts). That will be taught live on March 3rd. So not only will you get COPYWRITING FOR AUTHORS right away, your next course is just a few days away as well.
P.S. Youru.tv [https://raybrehm.krtra.com/c/IbJW6fUnLkXc/DGoV] is my “course of the month club” where you get frameworks to apply to your book and business.
This month the course is COPYWRITING FOR AUTHORS, a framework for creating compelling book descriptions and sales copy for your book (among other things).
The main goal of Youru.tv [https://raybrehm.krtra.com/c/IbJW6fUnLkXc/DGoV] is to get you started on your path, while protecting your time (and money). It is all based on quick start frameworks (that I use).
Check it out here. It is 50% off right now.
https://www.youru.tv/ [https://raybrehm.krtra.com/c/IbJW6fUnLkXc/DGoV] (Think of Youru as _You the Guru_)