*** For More: Check out https://www.youru.tv ***

Hi Blog,

This will sound crazy, but it works.

And it will make complete sense when I am done, so hear me out.

One of the things I make sure I always include in my book descriptions and sales pages is what I call “Words of Discouragement.”

It is a little pun on the phrase you normally hear for encouraging others.

The idea is suggesting that your book is not for everyone, and then explaining exactly who should NOT buy your book.

For many of my books, I let people know “there is no easy button” or “this is not for lazy people” or “don’t buy this if you are always looking for some type of hack.”

The idea here is twofold.

One, you only want people to buy your book that will read it and apply it.

Two, the type of people you exclude are generally the types that would leave a bad review.

_But I want as many sales as possible right?_

That is another longer, separate discussion, but you really want as many sales as possible from the_ right _people.

Because, you will also list who the right people are, and frame it in such a way that they are in an exclusive club.

This book is for “go-getters” “big thinkers” and “visionaries” who are not afraid to “roll up there sleeves” and “put in the work.”

This puts your book buyers in an exclusive category that is right for your content (one they want to be in) and sets the expectations for the people who will read your book.

You can learn more about it in this month’s Youru.tv [https://raybrehm.krtra.com/c/L8BNQnR6rVdT/DGoV] course, Copywriting For Authors. [https://raybrehm.krtra.com/c/7eVuyB2krJCp/DGoV]

But keep in mind, Youru.tv is really only for self-starting authors and entrepreneurs who want to learn to create their own frameworks, are also long term thinkers and want to create a dream online business for themselves. (you see what I did there – it isn’t for everyone)

You also get a couple of bonus courses to start off, because you are a superstar.

_Leap. Love. Grow._

[10712847_1592266490lLtNo_FM_-_Ray-Brehm-_EMAIL_SIGNATURE_black-high-res_150x75.png]

P.S. Next month’s course is being taught live by Derek Doepker and called PODCAST GUESTING (A framework for consistently getting booked on Podcasts). That will be taught live on March 3rd. So not only will you get COPYWRITING FOR AUTHORS right away, your next course is just a few days away as well.

P.S. Youru.tv [https://raybrehm.krtra.com/c/Q4lDsgaGZ8Xc/DGoV] is my “course of the month club” where you get frameworks to apply to your book and business.

This month the course is COPYWRITING FOR AUTHORS, a framework for creating compelling book descriptions and sales copy for your book (among other things).

The main goal of Youru.tv [https://raybrehm.krtra.com/c/Q4lDsgaGZ8Xc/DGoV] is to get you started on your path, while protecting your time (and money). It is all based on quick start frameworks (that I use).

Check it out here. It is 50% off right now.

https://www.youru.tv/ [https://raybrehm.krtra.com/c/Q4lDsgaGZ8Xc/DGoV] (Think of Youru as _You the Guru_)