by Ray Brehm
Welcome to the Bestseller Revolution Podcast.
Hey there Revolutionaries! Ray Brehm here! I am pumped to be here today!
Yesterday I mentioned I was going to talk to you about my first client. Well I guess my first real client just walked in the door. This is my son little Ray here. He did a book called Dreamtime at Stepping Stones. He didn’t really pay me , except with love so that really is a first client.
But, the first client that I mentioned to you yesterday, is Jeff Yalden, and this guy is a bonafide hero. He goes around speaking about teen suicide at High Schools all around the country. High Schools, Junior Highs. He’s the number one teen motivator in America.
And he just happened to be in a Mastermind Group with me. I had published about three books at the time, but I was really starting to figure out the system of Marketing and Launching a Book. He came to me and he just all of a sudden messaged me out of the blue, and I didn’t really talk to him, liked a few of his posts in one of our groups.
He just sent me a message says, “can I hire you to do my launch?” And I’m like, wow! And as I mentioned on yesterday’s podcast, that took me by surprise, and I was like eh, I’m not quite ready. You know I had this feeling, like I don’t even know what price to charge, I don’t have a contract, but what he was asking me to do I knew how to do. I, you know, I had nailed it.
In fact, I even was ready to try something new that was even more powerful. And that was trying to get him Bestseller during the pre-order period. And so I suggest we do that with him. But, first thing I did was just clarify what he was looking for.
So I said, you know, “you want me to coach you? or you want me to do it for you?” He was like, I just want you to do it for me. And I remember just messaging a couple of friends, and asking them, I don’t even know what price to charge here.
So, once I came up with a price I finally said well here’s what, I’ll do it for this price. And sent it over, and then there was like, crickets for like ten minutes. And I’m like, oh my gosh I’ve offended this guy, right? Because that’s what we are always afraid about. We are offending somebody because we are charging too high. It’s almost never the case, but except to ourselves that we worry about the value of charging for what we’re worth.
And so that was my big thing, and he came back to me and said, “let’s do it”. We got it done. We blew it out of the water. He has sold a ton of books. He’s gone on to do two or three more Bestsellers. And in fact he has learned it all on his own. And now he kind of launches himself. He’ll give me a quick call and say hey do I got all this right? And so forth but, the key, and you know what is really cool? We’ve become tight friends, after that we have become good friends, and he is doing a lot of great work out there.
So, I’m really excited about that first client. And had I not done enough, just enough to feel confident enough to respond to him, you know that would have never happened. I probably would have delayed even helping anybody for six months. But after that, it was just a stream of unadvertised referrals to me for people to help in the same way. And they were like, “oh you helped Jeff, you can help me”.
“So, being ready for that first client is super important. Taking that first client is super important. And taking the chance on yourself, and charging for your real value is super important”.
So this stuff can happen for you if you get your book done, you get some expertise out there, you feel confident. And by the way, writing your book is neither just about you showing expertise to somebody else. It’s about you building your own confidence by doing the research, putting the book together, putting your thoughts together in the book. It’s super important for it, what you want to do in your life.
So I hope that helps. We will see you in the next episode. Talk to you soon.