by Ray Brehm

Welcome to the Bestseller Revolution Podcast.

Hey superstar, welcome to the Bestseller Revolution, episode two. I’m still trying to think of the title, but you’ll have already seen it if you’re listening to this or watching this.

I think it’s “Belief in That I’m Stronger Than Waters” or something. And I’ll start it right off with a story. Senior year of High School, I’m a track guy, and I’m a half-miler, and that was my junior year was kind of my coming out year, I started to become fairly competitive in the conference and so forth, went to the regional track meet in Austintown Fitch, near Akron, in Ohio my junior year.

So senior year comes, and there’s really maybe two rivals in the conference. Kip Jennifer from Solon, and Casey Waters from Kenston. I had run with Kip on a summer team, so we were competitors but we were teammates in this summer league prior to senior year, and, interestingly, we ran enough together that I had started winning, and we both believed that I would win those races. At least, that’s how I see it. He might not say that. Kip, hi, if you’re there.

My other rival was Casey Waters from Kenston, and it was, everybody knew who he was the best and everything. He was in, we were Triple-A, he was Double-A Kenston, so a little bit easier route to get to state. So he had been to the state track meet before. Big name, very good athlete, and fast. We ran the dual meet earlier in the year, and I had been working out all winter, and Rick Cabbot was training me, a former graduate of my high school. And so I thought, you know, I got a chance.

And I followed and followed and followed him, two laps, and in the last 100 meters I started to pass him, and I passed him, and I was ahead, and he just gritted it out. He dug deep down, and he had these long strides, and he just started pulling, pulling, pulling, and I was going hard as I can, and I started, they call it getting the couch on your back, you’re running outta gas. I started running outta gas, and I couldn’t hold him off, and he passed me back on that last straightaway, in that last 100 meters in the dual meet. So in my head I’m like, oh my God. I was thinking, this is my year, I gotta beat this guy.

So the season went on, and I got some better times, and then the conference meet comes. And my coach, Roy Podojil, says, he pulls me aside, and basically he’s like, “quit hugging that guy, quit being best friends with him, “and beat him.” And I kinda wanna use some cuss words here, but I don’t think he said ’em. He wouldn’t. But it was kinda like, you know, quit effing around, and hugging him, and get mad at him and beat him. Well, so the first even of every track meet, at least back then, I think it still is, is the 3,200 meter relay.

So, four guys are running 800 meters. So that’s eight total laps, two laps each. And I was the anchor guy. So this is conference championships, so instead of a dual meet where there’s just two teams, there’s, you know, eight or ten teams there, kinda creating a crowd, and we had a really good relay team. McDwire, Bill Coach, and Matt Pyanth, but for some reason that day, in Kenston, their team actually was in the state championship the year before, so they were.

They gave the baton to Casey, probably he was at least 30 or 40 meters ahead of me. Well, 25 to 30 meters, I’d say, ahead of me, and I’m like, oh my gosh, you know? This is the best guy, he’s already beaten me, and I gotta catch up. But I had purposely, literally, he kept coming up and hugging me, and I finally started shoving him away, ’cause we were pals, but Coach Podojil said, “don’t be nice to the guy,” so I wasn’t nice to the guy. And this is a team event, this is a relay, and I got it 30 meters behind, and I just, like okay, first lap, I’m gonna close the gap.

And I did, I closed it to about five, ten meters with a lap to go, and on the backside of that turn, so it’s about 300 meters to go, I passed him, and that was the other thing we planned. He’s like, “Don’t wait til the end to try to pass him. Pass him early, break his spirit.” And I’m like, okay, I’ll try. And I caught up to him, and I passed him, and he literally fought me for two steps, and then let me go.

And I increased the lead and I won by ten or 20 meters by the time I got around the other side, and it was like, okay. I did it, I was just pumped. And then we had the, kind of the head-to-head race, the 800 meter championship, and that was probably an hour later, somewhere in there.

But when I got done with that race, I had caught him from behind, and completely changed my mindset. I actually… I didn’t even like, it wasn’t being cocky or anything, but I just did not even, you know, I warmed up, of course, but there was not this nervous warmup. It was kind of like, I know I’m gonna win. If I could catch him from behind in that relay, I know I’m gonna win, and even more importantly, he knows I caught him from behind and passed him and increased the lead, so I probably beat him total for that whole race 50 meters, 60 meters.

And the mindset completely changed. I wasn’t stressed, I wasn’t worried about whether my shoes aren’t tied right, I’m like, I know I’m gonna win this thing. I know I am capable of beating him head-to-head, because I caught him from behind. And that’s my message today, is that’s the same in everything.

And the first point of this is, had I not run that relay race, and I was just gonna run the 800 head-to-head with him, I would have been nervous all day, and, who knows if I’d have won? Because in my head, I wasn’t sure I could. But because I ran that other race, that extra race, and I was always in that relay, and caught him from behind on the anchor leg, there was just no doubt in my mind I could do it.

And that’s what I tell people all the time about writing a draft, or even writing a book. It’s, you know, you gotta get one out there just to see what you’ve got. It’s almost more important to get it out there imperfectly, and build that confidence in yourself, than, you know, most people I see are trying to get it perfect in their heads before they get it on paper, or they get it on paper, they’re trying to get it perfect here, before they put it out, and man, you can’t even figure out what you’re capable of until you put something out there.

And you gotta do it imperfectly. This is the biggest thing. And it never goes away, by the way. I struggle with it, it’s like, oh my God, can I do a perfect podcast, or can I do, I gotta script this out. If you saw my desk here, I’ve got just, you know, just, notes all over the place. But the whole point is, just get on there and do it. Get your book done, get your course done, get yourself on video, write that blog.

Whatever it is, you gotta get it done, and in order to believe in yourself, you gotta do more of it. I always use this analogy, but you can’t go out and swing a golf club and hit a perfect shot the first time out. You gotta go out and shoot some shots. But I just, to me, that story embodies this whole idea of getting belief on your side. Most of us are way capable of doing anything we wanna do, but it’s our belief that holds us back. And one of the ways that you can counter that is actually performing and trying and making an effort, and realizing, it’s never gonna be perfect.

This podcast is my second episode, and video and all that, I’m simulcasting, if you will, but I record the video for YouTube’s show, and then I’m gonna use it for my podcast, and, look, I know this episode’s good, I’m gonna look back and be like, oh my God, that sucked. I do that.

If I look back at my first book, it’s like, oh, what was I thinking? And there’s a quote, a couple people said or somebody, but you know, like, if you’re not embarrassed about what you were doing a year ago, you’re not trying hard enough. Well, probably, there’s some things I did a month ago that I’m like, what the heck was I thinking?

That’s because I’m progressing, and that’s all because of belief that I can do it. So every step you take creates belief, and that belief helps you take that next step. So you’ve gotta take that first step.

So that’s my short message for today. Thanks for joining me on the Revolution here, and tomorrow, I’m gonna tell you a little bit about the USA Today bestseller campaign we’re running. So the book’s called Author Inc. I’ve got 30 authors, I’ve got some high-powered people, I got a couple people I’m still recruiting.

High-powered, I don’t know what that means. High, they’re high on my list of cool people that I’d love to work with. My dream 100, if you will. So I’m dreaming a few people. We’ll see how that works out, I’ll let you know. But that’s coming out October 15th, but we’re already well underway of planning it, and I don’t usually do books this far ahead.

The Snowball Book Launch I launched well in advance, three months out. We’re putting this out June 15th on iBooks, and then Amazon will come 90 days out, so July 15th. It’s super cool to plan, I basically went out and, I don’t wanna say stalked Adam Hogue, but I went out and got him to be on board, so he’s on board, and he’s actually quarterbacking and he’s helping me architect everything, so, super cool, we’re gonna talk about that tomorrow.

I got some other stuff, we’ll talk about the new version of Bestseller University is coming out, I’ve been working on that webinar, and this is a welcome break of doing the podcast, but I’m gonna be back to that webinar next. And that is gonna be awesome.

That is… got so much more stuff in it than when I started it two years ago, and that’s another thing. Bestseller University, man there was no way I was ready, I could’ve procrastinated another year or two on that. But two years ago, in this month, right around now, I launched Bestseller University, the first edition.

Couldn’t be doing the one I am today with all the higher value stuff in there, all the stuff I’ve learned within the last two years is now crammed in there, and I’ve made it easier to use, and that would not happen if I didn’t believe I could produce a quality product by having produced that first one two years ago.

So believe it! You can do it! I know you can do it. And thanks for joining us, and talk to you soon.