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A couple of years ago I became friends with the great Marc Reklau.
He writes books on happiness and habits.
He is also one of the few people I know who lives off of his royalties (to the tune of 20k USD a month).
I have interviewed him many times for summits, podcasts, etc.
ABOUT A YEAR AND A HALF AGO, HE MADE MENTION OF ONE LITTLE THING THAT HAS COMPLETELY CHANGED HOW I DO THINGS.
He said he puts every one of his books in a series of some type on Amazon.
I recall thinking that a series was really only something useful for fiction authors.
But when I looked it quickly made sense.
When you put your books in series, you get these benefits:
* the ‘real estate” (Amazon book page space) directly below your book description becomes free advertising space for the other books in your series (it used to show paid ads or also-boughts). * Readers of one book in the series are automatically given guidance as to which other books of yours they may be interested in * Book browsers who look at your page instantly see you as more credible and serious about your craft, because they can see your other books (without going to your author page) * Any interest in one of your books may turn a non-purchaser into a purchaser, when they find a more appropriate book in the series than the one the first clicked on * You can create a special series page with even more information and searchable content
What makes one person interested in you and your books, may be different for the next. That is why showing them what you have to offer as soon and as easily as possible is paramount.
It is easy to see your other works, and build authority using a series.
It is amazing.
Now every book I publish is part of a planned series.
BUT THERE IS ANOTHER THING YOU CAN DO TO SUPER CHARGE THE USE OF A SERIES.
And that is participate in an anthology that is part of a series.
Take our “Code” series:
* The Success Code * The Happiness Code * The Wealth Code * The Entrepreneur Code (open enrollment now)
When The Entrepreneur Code enrollment closes, we will have close to 100 authors across the entire series (and it won’t stop there as we add future books).
Each time one of those 100 authors mentions their book, and someone checks it out, all of the books in the series benefit.
In fact, all 100 authors are exposed to that new reader.
As we add authors and books to the series, everyone’s benefits continue to increase.
That is why I love the combination of using series and anthologies (which very few host authors use).
By the way, you can create your own series with multiple books very easily inside your KDP account.
BUT IF YOU WANT TO TAKE ADVANTAGE OF BOTH SERIES AND ANTHOLOGIES, BE SURE TO GET ON ONE THAT DOES BOTH.
_Leap. Love. Grow._
P.S. If you want more eyes using the combined effect of other authors and the use of series, check out our latest anthology THE ENTREPRENEUR CODE. It is open for enrollment this week (though Sunday). You can learn more here: https://www.co-author.me [https://raybrehm.krtra.com/c/CysXVeU2iJXc/DGoV]
P.P.S. If you want to see the “real estate” I am talking about, check out the code series listed below The Success Code (you will see The Entrepreneur Code is already listed – sans description, etc). https://ray.fm/successcode [https://raybrehm.krtra.com/c/qP61SmoiDba4/DGoV]
P.P.P.S. Then come back and check out how to get on The Entrepreneur Code. https://www.co-author.me [https://raybrehm.krtra.com/c/CysXVeU2iJXc/DGoV]