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Hi Blog,

EXHIBIT A

A guy hires me to launch his book, and treats me like absolute rubbish. I refund him and tell him best of luck. He sneaks in to one of my virtual summits and starts contacting other speakers to try to get someone to launch his book.

The first one he contacts (very well known) tells him he should contact “Ray Brehm.” The second one emails me and basically is asking on his behalf (begging) for my help. Sorry no. The third one has already heard my story and wants nothing to do with him. All of them notice he is not a nice person.

EXHIBIT B

I guest speak at a live event. I offer a free class to those who watched. The host receives an email forwards it to me, someone complaining that they have registered for my free course, they are not getting email confirmation and are demanding access (they didn’t even ask nicely). I look up the email, and it turns out she opted in for some free stuff of mine the year before, and then promptly marked my email as spam. Neither I nor my software will let her back in. I send her a “sorry you did this to yourself” email.

EXHIBIT C

A guy sends me an email recently. He says, “You have me blocked. I am trying to attend your summit.” I look in my software (Kartra), and it is blocking him. So I look at the notes attached to his email in the system, and they remind me that he sent me a nastygram 8 months earlier. I send a note back, “I see what it was, you sent me a nastygram back in November.”

ALL OF THESE ARE EXAMPLES OF HOW THE GHOST OF TROLLNESS PAST WILL CATCH UP WITH THOSE WHO DECIDE TO DO IT.

The fact that you are reading this means it is highly unlikely you fit in that category.

But it is an important point to make…

REPUTATION GOES BOTH WAYS.

If you are an author, entrepreneur or a thoughtleader (or plan to be), trolling someone above or below you is a zero sum game. It will never pay off.

In fact, most likely it will come full circle at some point.

That is why you, me and everyone else should always be curating who we work with, and spend our time nurturing relationships not trolling them.

That is why I actively curate my list and my relationships.

Some of my best partners were first subscribers on my list. (those types never troll others by the way)

INTERESTINGLY, ONE OF THE BEST WAYS TO SEE WHO IS THINKING LONG TERM (MY FUTURE PARTNERS) AND WHO IS MORE INTERESTED IN VIRTUE SIGNALING AND GRANDSTANDING, IS TO MAKE AN OFFER.

Anyone offended by an offer you make is clearly of the scarcity mindset, and not suited to partner with you (let alone be on your list).

THAT IS WHY I LOVE TO LAUNCH MY ANTHOLOGY BOOKS.

I inevitably will get some comments like:

* _How dare you charge for this_ * _My friend can help me do this for free_ * _Why do you charge more in Australia (ignoring the exchange rate)_ * Or,_ where should I send my chapter (pretending not to read the sales page)_

It helps myself and the other authors make sure we only get top quality co-authors on the project and I get to curate my list at the same time.

SO NEXT TIME YOU ARE WORRIED ABOUT MAKING AN OFFER, DON’T BE. IT IS ONE OF THE BEST WAYS TO SEE WHO IS WHO.

And I love learning who are the best of the best on my list aka the abundant thinkers.

Like Warren Buffet says, “When the tide goes out, you find out who has been skinny dipping.”

_Leap. Love. Grow._

RAY BREHM

P.S. Want to join _team abundance_ for your next book?

Our latest anthology THE ENTREPRENEUR CODE is open for enrollment this week. You can learn more here: HTTPS://WWW.CO-AUTHOR.ME [https://raybrehm.krtra.com/c/JRaHZdkrO6Xc/DGoV]

ENROLLMENT CLOSES TOMORROW AT MIDNIGHT.