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I will readily admit having my own podcast was a long time coming.
As much as I wanted to start one, the idea itself seemed a bit overwhelming from the execution standpoint.
For me, coming up with the ideas and recording them are the simple part.
It is all the other stuff, all the details like…
* evaluating software * figuring out how to schedule * launching the darn thing * recruiting guests * scheduling those interviews
As Stifler said in American Pie…
_That just seems like a lot of work._
I tried a few times and failed equally in all areas.
But last month I started my BOOK PROFIT SECRETS podcast, and it is going to stick.
Well, for one thing, I got most of that stuff on that list sorted.
I have a podcast guy, who all I have to do is turn over my recordings to.
The scheduling, etc, is all set up once and then I just have to produce content.
Guests are not an issue since I do so many virtual summits, I can easily get my new speaker connections for interviews.
And the podcast has already launched (so no more worrying about that).
BUT THERE IS ONE MORE REASON THAT IS FAR MORE IMPORTANT THAN ALL THE REST.
I call it “_insidious”_, because it really has nothing to do with podcasting.
I use my podcast as my first pass at expressing my ideas.
Have you ever asked a friend…
_Do you mind if I run something by you?_
You do this because you want to flesh out an idea before presenting the final version somewhere else.
Maybe you rehearse a speech in the mirror, or practice a Zoom call with a friend to get the lighting right.
Well, writing a book is no different.
The more you flesh out the idea, the better.
Most of us like to think that an author goes into a cabin in the woods and just cranks out the perfect manuscript.
Our ideas probably always need a little (or a lot) of work.
And publishing them as other content is a brilliant way to do it.
That pushed me over the edge and got me to start my podcast.
It is simply a proving ground for me and my ideas.
Those are ideas that will go into books.
And it will make them better by forcing me to share them verbally with an audience.
You can do this too.
It doesn’t have to be a podcast.
It can be a blog or emails to your list.
In fact, I am using all of those methods to test ideas, topics, chapters of my upcoming books.
When you flesh out your ideas on these platforms, you will hone them.
You will figure out which ones resonate, and which don’t.
And you will strengthen how you communicate your message in your book.
If you want to learn more about how to take data from those sources and put it into books OR start with the end in mind (like I am with Book Profit Secrets), check out this month’s Youru.tv [https://raybrehm.krtra.com/c/ASe7ZOgJLCa4/DGoV] course.
It’s called 7 BOOK WRITING HACKS FOR ENTREPRENEURS MASTERCLASS.
It reveals a common framework I use called a TRANSFORMATION LADDER to organize content for a book.
Using the framework, I share how to apply it to the most common content we may already have, things like…
* blogs * podcasts * webinars * Facebook lives * challenges and * courses
You can check it out here, and see if Youru.tv [https://raybrehm.krtra.com/c/ASe7ZOgJLCa4/DGoV] is a fit for you.
YOU MAY HAVE ALREADY WRITTEN YOUR BOOK, AND NOT EVEN KNOW IT!
_Leap. Love. Grow._
P.S. This month’s Youru.tv framework is 7 BOOK WRITING HACKS FOR ENTREPRENEURS, a framework for creating a book from other content you already have. Youru.tv is my monthly framework of the month club.