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The goal when we publish to Amazon is to get as many eyes as possible on our books.
In order to do that, we have to understand how people will find your work on that platform.
There are three major ways.
THE FIRST IS THROUGH SEARCH.
The search bar on the Amazon page is probably the most common method.
Someone wants to find a book on _“retirement plans”_ and they type that into the search bar using Books or Kindle Store.
Amazon then provides results based on what books it believes best fit that search.
Selecting the proper 7 keyword phrases for your book inside KDP, as well as the title, subtitle, book description, and other parts of your page on Amazon all factor in.
THE SECOND WAY THEY MIGHT FIND YOUR BOOK IS VIA THE BESTSELLER LISTS (AKA CATEGORIES).
This is where the rank of your book plays a role.
Someone might browse the bestselling books in _Authorship_ for something to help them write or publish their own book.
So making sales and increasing your rank will also help you get even more exposure.
THE THIRD WAY YOUR BOOK GETS MORE EYES ON IT IS…
If you have other books, especially in a series, those books will bring attention to all your other books.
When I was starting out, I read something by Ryan Deiss that stuck with me.
_“Instead of writing a book on social media marketing for entrepreneurs, write four books. Facebook for entrepreneurs, Twitter for entrepreneurs, YouTube for entrepreneurs and Instagram for entrepreneurs….”_
And, of course, you could put those four books into a series.
A series gives you and your books the best real estate on the Amazon book page, above paid ads.
If you focus on those three ways to get more eyes on your books, you will be ahead of most other authors who just publish and hope.
I cover the first two in the Amazon Bestseller Formula.
But I just decided to add a bonus, about using a series (I will add it on July 31).
Oddly, I call it _HOW TO USE A SERIES TO SELL MORE BOOKS._
There are just a couple more days to grab the AMAZON BESTSELLER FORMULA Masterclass (I shut it down tomorrow night).
_Leap. Love. Grow._
P.S. I can’t wait to show you the module on using a series. I have literally sold about 700 books in the past year, just by adding them to a series (before even attempting to advertise them and before even writing a book description).