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When I was little, we used to travel and camp fairly frequently.
We started out with this orange pop-top van.
We called it the Orange Buffalo.
Many of our trips were 24 hour drives from Cleveland, Ohio to Tampa, Florida.
One thing that happened without fail is my dad would always be on the lookout to stay the night near a Bob Evans restaurant.
He loved breakfast, and he knew he could get exactly what he wanted there.
Between Bob Evans and Cracker Barrel, I learned to love breakfast…
* eggs over easy * hash browns * bacon “extra crisp” (that was my mom’s thing) * and grits…
There is always comfort in knowing what to expect when you enter a restaurant.
The same is true for books.
When I read a book I like, I want to read more from that author if it is available.
So I immediately look at their other books if they have any.
If they don’t, I will move on…
…and probably not check back later.
There are a tremendous amount of distractions available to our potential readers.
So, if we don’t have the next thing ready for them, we may lose them for good.
The next thing could be another book, or a course, or simply a way for them to opt into our list.
That is why I think our anthology books do so well, especially in pre-order, even before they are written.
People read book one in a series, and want more of it.
So, if a second book is available for purchase, even if it is not deliverable, people will order it as a placeholder or reminder.
When it gets delivered, it brings us back to the front of their minds once again.
That is why I love using the combination of pre-order and series.
Not sure what else to write about for your series?
Here is a tip I learned from a Ryan Deiss course.
Instead of writing one book, on say Social Media for Entrepreneurs, write four books.
_Facebook for Entrepreneurs,_
_Instagram for Entrepreneurs,_
_YouTube for Entrepreneurs_ and
_Twitter for Entrepreneurs._
Dividing one book up into a series also makes it easier for your reader to find the exact content he or she is looking for.
_Leap. Love. Grow._
P.S. We still have a few spots on The Entrepreneur Code, and it is guaranteed to be a bestseller on Amazon. That series is the perfect example of this Bob Evans effect. We sell copies just by putting the new books up on pre-order.
If that is of interest, read more about the contribution and enrollment here: