*** For More: Check out our podcast https://ray.fm ***

Hi Blog,

True story.

Back in the day, I was miserable.

I was a Cobol programmer who sat in a 4×4 cube, and every minute of every day was painful.

I lived for the weekends, only to tell every new person I met how much I hated my job.

Then I discovered there existed positions for technical sales guys called sales engineers (or some name variation thereof).

I found a dream position and applied.

It was an average January day in Phoenix (80 degrees Fahrenheit) when I flew to Boston for the interview.

Boston was 40 below zero.

A brisk 120 degree change in temperature.

My interview focused on my ability to deliver a technical presentation (using PowerPoint) in front of my potential future manager, and another techie.

Peers are always the toughest to present to.

For added pressure, I decided I was going to show them my personality, and live or die by the result.

If they didn’t like my personality, it wouldn’t be a good fit anyway.

But this was my dream job, so I put off the decision to insert a little humor into my presentation until game time.

The time change, sleeping in a hotel, and the anticipation of the presentation were of little help for a good night’s sleep.

_If I looked tired, would my joke seem funny?_

The next morning, I got to the interview, set up the PowerPoint presentation and my laptop.

It was go time.

_Should I bail on the joke?_

I would never forgive myself if I did.

I moved to slide 1, which included my name and the title of the presentation.

_Here we go…just do it. _

I said,

_“I AM REQUIRED BY LAW TO TELL YOU THAT THIS PRESENTATION INCLUDES SOME SUBLIMINAL MESSAGING.”_

Patience is key to this.

The two of them looked at each other, perplexed, and then back at me.

I felt kinda like Mel Gibson in Braveheart, where he tells his troops to…

_Hold……Hold…._

They had to be the ones to ask.

Then they did.

Bonnie (my prospective boss), said,

_“Can you tell us what you mean by that?”_

I had practiced the timing on this, but you never know with PowerPoint.

Sometimes you can double tap a slide, especially when you are nervous.

I moved slowly (but kind of fast) from slide 1, to slide 2 and then to slide 3.

The pace was perfect.

Passing slide 2 direct to slide 3 was meant to mimic a subliminal message.

Slide 3 showed the normal presentation, but that quick, deliberate view of slide 2 revealed only two words in red…

_Hire Ray_

There was a millisecond of deafening silence…

Then they burst out laughing.

And I knew I had the job.

The rest of the interview and my presentation was a formality because I had created a bond with them, was willing to share my true personality and created authority around my confidence in presenting technical subjects with PowerPoint (especially using humor).

That moment changed my life and put me into my dream job at the time.

I realize now, I had that same feeling the day after my very first virtual summit ended.

The many points of contact helped me bond with attendees and the authority I built by interviewing expert after expert, gave me the confidence to make my core offer immediately after the summit.

And it worked like gangbusters.

That is what a virtual summit can do for you with your audience.

If you are interested in hosting a summit (or even wondering why you should), check it out here.

https://www.summitlab.io [https://raybrehm.krtra.com/c/i8bLQFKZpSXc/DGoV]

_Leap. Love. Grow._

RAY BREHM

P.S. The pilot (though it includes coaching and other things the course will not have in the future) is 50% off of the future investment this week.

And it ain’t much.

In fact, one of my new _pilot-teers_ just emailed me to tell me _”This is a no-brainer.”_

https://www.summitlab.io [https://raybrehm.krtra.com/c/i8bLQFKZpSXc/DGoV]