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A few years back, I was ready to go.
_Facebook Ads account?_
_Facebook Ads manager?_
We ran the first set of ads for my first self-publishing course.
This was going to be it.
I couldn’t wait.
They said _Facebook Ads were the way to go._
Then I realized people could comment on your ads.
And the people who typically do are not always nice.
One of the first comments I received on an ad was…
_Who the #*@$ is this guy?_
_What is he doing on my timeline?_
It was fairly disheartening for a newbie.
But, aside from the hostility and immaturity, he had a point.
He had no idea who I was, and why I was on his timeline.
At the time, many Facebook users were new to receiving ads in their accounts.
He is what we call _cold traffic._
That is an extra hurdle to cross when trying to sell someone a book, or a course, or your service.
Contrast that with _warm traffic._
With warm traffic, someone the person trusts recommends you to them.
The situation is completely different.
They are past the stage of… _who is this guy?_
They have moved to the question…
_Do I want what he is trying to share or sell_?
I would have done things differently had I known then what I do now.
I still deal in cold traffic a little (very little).
Most of my focus now is on warm traffic.
I do that by connecting with influencers and building rapport with their audiences.
And the best way to connect with influencers (and meet their audiences) all in one shot is virtual summits.
I still have a couple of spots open for the pilot of my virtual summit workshop, Summit Lab.
It is a six-week live course (you get the recordings) to help you host a virtual summit and start building your connections and email list.
The pilot is a small, tight-knit group with lots of opportunity for interaction and feedback.
If that interests you, check out the details here.
_Leap. Love. Grow._
P.S. The pilot is 50% off that future course price tag. It includes coaching and other things the course will not have in the future.