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There is this documentary on Netflix called The Creepy Line.
It is about how big tech social media claim to ” approach the creepy line, but not cross it” in regards to your personal data and what they use it for.
It is quite disturbing.
In fact, I watched this long before the current revelations about the government secretly telling social media companies who and what to censor. They even reveal how they can modify public opinion toward the preferred narrative by showing posts they will know makes each type of person angry.
Scary, but probably worth a watch.
The flip side of the creepy line is the data you want people to know about you, especially when it comes to your expertise and your business.
Whether you are an author, speaker, coach, course creator, thoughtleader, or any other type of expert….
Are you doing enough of the type of data sharing you need to be?
How easy is it for people to make a first impression about you before even speaking with you?
I am not talking about typical social media posting and telling each other what you had for breakfast.
Here are some things I have heard from people I met this year: “Ray, I looked around online and I like the kind of things you are doing.” “Ray, I know who you are…let’s connect.” “Wow, I can’t believe how many books you have written.” “I looked you up on Amazon, and you are serious about your craft based on the number of books you have published.”
What I realized was they were really saying was: “Ray, I see your Amazon Author account and I see you have written a bunch of books on the subject of _________.”
It is easy to see (or even assume) one’s level of authority online.
And a lot of that has to do with the number of books in your author library (those that you have authored OR co-authored).
It is also easier than you think to beef up the number of books your name is attached to or get your name as the author on that first book.
Just join with other authors and create anthologies.
Our latest anthology, The Habits Code, is open for enrollment this week.
You can learn more here: https∶//co-author.me/ (https://email.raybrehm.com/c/eJx1jstqwzAQRb_G2tWMRo9ICy1KS2gC2ZVAl7IekYltBVmmNF9fJXRbGC4zDJx7gqFSIqVyB0i8oZ4PXJLRICCChvYBLnSP0TquudMtdFCy41Dsz1BCmnuXZ5JMVB6YFDa4nUfwErhC29agIhMycjKZVOtt7dhrh_s2Lr_YraZc-jm0k4TZjtOHXZM5bVM-7S9f57V-fl-Pyr0N7xtxeanW1YM3EgcRlY6gBiFQyObMwFJOinlITfnC-hyvd7U0zbu9jaE82E_RP8o5lHXMy7PuHxz7BXqbVj0) Leap.Love.Grow.
Ray Brehm
P.S. I am pretty much off social media (not solely because of The Creepy Line film), but because of the time suck social media can cause. I spend most of my time on email and summits. Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.

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