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There is this classic episode of Seinfeld called The Reverse Peephole.
There are a lot of storylines and subplots in this episode, but the primary revolves around the group planning to pool their money together and buy a massage recliner chair as an apartment warming gift for a friend.
George proclaims himself the one in charge of buying the chair, because he has a “ sixth sense for these sorts of things.”
He infers that he is good at finding deals.
To which Jerry replies, “ Cheapness is not a sense.”
Since the gift is a surprise, George has it delivered to his apartment to hold until the housewarming party.
While keeping the chair safe, George becomes addicted to sitting in the chair, and because of this denies having even bought the chair yet.
As the days pass, the rest of the group, for various reasons, turn sour on the whole idea of going in on the gift.
As George procrastinates revealing he has already bought it, the group one by one drop out of the commitment.
This leaves George with the chair, which he can decidedly not admit he had purchased at this point.
Most starting authors have probably had this same sort of procrastination.
I call it the George Constanza School of Self-Publishing.
I suffered from it for a long time myself when I started.
We become experts at excuses (we can come up with all kinds of good reasons to procrastinate), but not at the actual execution of writing and publishing. “I don’t have enough time.” “I need to take one more class.” “I can’t afford the editors, formatters, cover designers, and marketing” I need someone else to read and approve my manuscript.
Admittedly, I never suffered from this last one.
The truth is…
To become confident in something, all it really takes is committing to it one way or another.
I had 15 years of sticky notes in a folder of ideas and books I was “going” to write.
I used those same excuses above.
Then one day, at a conference, I walked by a vendor booth advertising an anthology.
All I had to do was write one chapter, then I would have a book and be a bestselling author.
The price tag for that book was steep (7k), but the monetary commitment would ensure I would stop the procrastination madness, and finally become an author.
That quick decision and commitment changed the trajectory of my career.
It also motivated me to learn more.
A year and a half later I was a “book guy” and helping others.
And participating in that anthology inspired me to create my own series of anthologies (with a much lower price tag).
All it took was expelling myself from the and taking action. George Costanza School of Self-Publishing
Our latest anthology, The Habits Code, is open for enrollment this week.
You can learn more here: https∶//co-author.me/ (https://email.raybrehm.com/c/eJx1jrtOxDAURL8m7oiur19J4YIGLcU2i4QQnZ-biDhe2QbBfj3eFS3SaKRpzpygqZRIJQAH4jX13HJJVo2ACHMvBgLUaAFtiJZHo2yQzg0civmxJSxpdDmRRUfBonIwM-PniN5wiopZz12MVEEAsumltUsd2OOATz0uP5jPtuQyptAnCcms28HURR9P79-JpS-1vr3g1LCKmg_E5b0Z1569lmhFnOYIkxUChezODAzlpOib1JbPbMzx4zrtXfNqLmsoN_Zd9I_yGkpd836_-wfHfgFakVcG) Leap.Love.Grow.
P.S. While the George Costanza School of Self-Publishing is used as a reference for procrastination, I do think it would be a cool name (or at least funny) name a course. Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.
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