There are rules for the 1%, and rules for the rest of us. 

And while I don’t always agree with stances Amazon takes as a company, there is one thing for sure…

Amazon democratized book publishing. 

They enabled you and I to publish our own books, without middlemen siphoning money off of our hard work, and they allowed us to do so without permission of gatekeepers. 

For that, I am eternally grateful. 

Otherwise, I would probably be stuck doing something I don’t like now. 

Instead, I get to do what I love. 

In the old days, you couldn’t even publish a book without someone giving you their blessing. 

Now you can publish whatever you want in 24 hours. 

Along with that, is the ability for any of us to make our books bestsellers on Amazon. 

I will never forget when that first book got that banner. 

I ran with my laptop and shoved it into the shower to show my wife I was so excited. 

The beauty of it is that it not that complicated to do. 

In fact, when people inquire about hiring me to launch their books for them, my first response is…

“You are completely capable of doing it yourself. You should only hire me if you don’t have time.”

If you have time, and haven’t developed your own system yet, you should. 

Even if you haven’t written your book yet, you should learn the process. Once you realize you can and will launch as a bestseller, it gives you that much more motivation to finish your book. 

Leap. Love. Grow.

P.S. Right now you can learn the frameworks I use with clients on Youru.tv. 

The main goal of Youru.tv is to get you started on your path, while protecting your time (and money). It is all based on quick start frameworks (that I now use). 

https://www.youru.tv/ (Think of Youru as You the Guru)

One of the most powerful things you can do for your book and/or your career is something I call perpetual marketing.

What is it?

A piece of marketing content that you create one time, that works on your behalf forever.

Oh yea, and it works for free. That means you don’t have to continue paying for it to work for you.

You probably know what I am getting at. When you create a book, it will work on your behalf forever (as long as you want it to).

That is why I am always finding ways to create more books. I find topics that need explaining or teaching, and I create a book.

At present, I have more book ideas sitting in a queue than I have time to produce. That is because completing an entire book yourself is hard work.

But books are one of the best ways to perpetually market I know.

So, what is the answer? Finding ways to get your name on books where you don’t have to do all the work.

I call it "crowdsourcing a book."

If you look at my Amazon Author Library (on Author Central), nearly a third of my books are the result of crowdsourcing. They are anthologies, or multi-author books.

Each one now works for me as a perpetual marketing source. And I didn’t have to do all the work.

Some of them I was the organizer (the harder part) and put the whole book together. Some of them I simply participated by writing a chapter (the easier way).

The great thing about these "crowdsourced" books is not only are they perpetual marketing sources, but the marketing of the book is crowdsourced as well.

Each of those books has multiple people advertising and sharing them with their respective audiences.

So you as one of the authors will have a perpetual marketing tool working for you, that has crowdsourced the marketing effort.

Oh, and by the way, it costs you nothing for the "perpetual marketing" part …

ongoing…and forever forward … to have all of this awesomeness.

You just have to find a book, and invest a little upfront in cost and effort.

It is a great way to add titles to your library, and add some perpetual marketing to your brand.

Learn how you can start perpetual marketing today here

Leap. Love. Grow.

Ray

My current anthology (perpetual marketing project) is The Wealth Code. The first one in the series, The Success Code, continues to hit bestseller without marketing. The three will be working together for perpetual marketing as well. 🙂

Right now we are accepting authors for The Wealth Code, check out the details (including the benefits of joining and the contribution amount) here.

https://www.co-author.me

P.S. How to get perpetual marketing started now: Check it out here.