Why you should tell people NOT to buy your book

*** For More: Check out https://www.youru.tv ***

Hi Blog,

This will sound crazy, but it works.

And it will make complete sense when I am done, so hear me out.

One of the things I make sure I always include in my book descriptions and sales pages is what I call “Words of Discouragement.”

It is a little pun on the phrase you normally hear for encouraging others.

The idea is suggesting that your book is not for everyone, and then explaining exactly who should NOT buy your book.

For many of my books, I let people know “there is no easy button” or “this is not for lazy people” or “don’t buy this if you are always looking for some type of hack.”

The idea here is twofold.

One, you only want people to buy your book that will read it and apply it.

Two, the type of people you exclude are generally the types that would leave a bad review.

_But I want as many sales as possible right?_

That is another longer, separate discussion, but you really want as many sales as possible from the_ right _people.

Because, you will also list who the right people are, and frame it in such a way that they are in an exclusive club.

This book is for “go-getters” “big thinkers” and “visionaries” who are not afraid to “roll up there sleeves” and “put in the work.”

This puts your book buyers in an exclusive category that is right for your content (one they want to be in) and sets the expectations for the people who will read your book.

You can learn more about it in this month’s Youru.tv [https://raybrehm.krtra.com/c/L8BNQnR6rVdT/DGoV] course, Copywriting For Authors. [https://raybrehm.krtra.com/c/7eVuyB2krJCp/DGoV]

But keep in mind, Youru.tv is really only for self-starting authors and entrepreneurs who want to learn to create their own frameworks, are also long term thinkers and want to create a dream online business for themselves. (you see what I did there – it isn’t for everyone)

You also get a couple of bonus courses to start off, because you are a superstar.

_Leap. Love. Grow._

[10712847_1592266490lLtNo_FM_-_Ray-Brehm-_EMAIL_SIGNATURE_black-high-res_150x75.png]

P.S. Next month’s course is being taught live by Derek Doepker and called PODCAST GUESTING (A framework for consistently getting booked on Podcasts). That will be taught live on March 3rd. So not only will you get COPYWRITING FOR AUTHORS right away, your next course is just a few days away as well.

P.S. Youru.tv [https://raybrehm.krtra.com/c/Q4lDsgaGZ8Xc/DGoV] is my “course of the month club” where you get frameworks to apply to your book and business.

This month the course is COPYWRITING FOR AUTHORS, a framework for creating compelling book descriptions and sales copy for your book (among other things).

The main goal of Youru.tv [https://raybrehm.krtra.com/c/Q4lDsgaGZ8Xc/DGoV] is to get you started on your path, while protecting your time (and money). It is all based on quick start frameworks (that I use).

Check it out here. It is 50% off right now.

https://www.youru.tv/ [https://raybrehm.krtra.com/c/Q4lDsgaGZ8Xc/DGoV] (Think of Youru as _You the Guru_)

My interview is live at The Get Published Summit!

*** For More: Check out https://www.youru.tv ***

Hi Blog,

Don’t forget to check out my interview, hosted by Paul Brodie, at The Get Published Summit [https://raybrehm.krtra.com/c/A7pRsiPTl1Xc/DGoV]. We talk about self-publishing, starting from scratch and using virtual summits to supplement your author platform.

You can watch free here: The Get Published Summit [https://raybrehm.krtra.com/c/A7pRsiPTl1Xc/DGoV]

_Leap. Love. Grow._

[10712847_1592266490lLtNo_FM_-_Ray-Brehm-_EMAIL_SIGNATURE_black-high-res_150x75.png]

P.S. Watch my session today (and many others) on The Get Published Summit [https://raybrehm.krtra.com/c/A7pRsiPTl1Xc/DGoV].

P.P.S. Don’t forget to check out Youru.tv [https://raybrehm.krtra.com/c/oJS4Gg3V7ea4/DGoV]. It is my “course of the month club” where you get frameworks to apply to your book and business.

This month the course is COPYWRITING FOR AUTHORS, a framework for creating compelling book descriptions and sales copy for your book (among other things).

The main goal of Youru.tv [https://raybrehm.krtra.com/c/oJS4Gg3V7ea4/DGoV] is to get you started on your path, while protecting your time (and money). It is all based on quick start frameworks (that I use).

Check it out here. It is 50% off right now.

https://www.youru.tv/ [https://raybrehm.krtra.com/c/oJS4Gg3V7ea4/DGoV] (Think of Youru as _You the Guru_)

A Magician’s Trick to Writing Your Book Description

*** For More: Check out https://www.youru.tv ***

Hi Blog,

Have you seen the movie _THE PRESTIGE_?

It is kind of a dark take on old magicians and the supernatural.

What I love about it is how they divide a magic trick into three parts.

Per Michael Caine in _THE PRESTIGE_:

> Every great magic trick consists of three parts or acts. THE FIRST > PART IS CALLED THE PLEDGE. The magician shows you something > ordinary, a deck of cards, a bird, or a man. He shows you the > subjects. Perhaps he asks you to inspect it to see if it is indeed > real, unaltered, normal. But of course it probably isn’t. > > THE SECOND ACT IS CALLED THE TURN, the magician takes the ordinary > something and makes it do something extraordinary. Now you’re > looking for the secret, but you won’t find it because, of course, > you’re not really looking. You don’t really want to know. You want > to be fooled. But you wouldn’t clap yet. Because making something > disappear isn’t enough. You have to bring it back. > > That’s why EVERY MAGIC TRICK HAS A THIRD ACT—THE HARDEST PART, THE > PART WE CALL THE PRESTIGE.

When I was finalizing the framework I use for writing book descriptions, and sales copy for sales pages, it fit perfectly into these three categories.

So, I nicknamed my framework The Prestige Framework.

The Pledge is essentially your header. This is what we use to draw people in to learn more about the description.

The Turn consists of three parts introducing the content of your book, and uses some interesting counterintuitive approaches to keep them interested.

And The Prestige is what convinces them they absolutely must know more.

I have a formula for each section, but more importantly the entire process is a framework. I can use it over and over again in order to much more efficiently create very compelling copy to sell my books.

You can learn more about it in this month’s Youru.tv [https://raybrehm.krtra.com/c/uiQO6gkFECdT/DGoV] course, Copywriting For Authors. [https://raybrehm.krtra.com/c/KZ0S7QLckRCp/DGoV]

You also get a couple of bonus courses to start off the adventure.

_Leap. Love. Grow._

[10712847_1592266490lLtNo_FM_-_Ray-Brehm-_EMAIL_SIGNATURE_black-high-res_150x75.png]

P.S. Next month’s course is being taught live by Derek Doepker and called PODCAST GUESTING (A framework for consistently getting booked on Podcasts). That will be taught live on March 3rd. So not only will you get COPYWRITING FOR AUTHORS right away, your next course is just a few days away as well.

P.S. Youru.tv [https://raybrehm.krtra.com/c/IbJW6fUnLkXc/DGoV] is my “course of the month club” where you get frameworks to apply to your book and business.

This month the course is COPYWRITING FOR AUTHORS, a framework for creating compelling book descriptions and sales copy for your book (among other things).

The main goal of Youru.tv [https://raybrehm.krtra.com/c/IbJW6fUnLkXc/DGoV] is to get you started on your path, while protecting your time (and money). It is all based on quick start frameworks (that I use).

Check it out here. It is 50% off right now.

https://www.youru.tv/ [https://raybrehm.krtra.com/c/IbJW6fUnLkXc/DGoV] (Think of Youru as _You the Guru_)

My interview is live at The Get Published Summit!

*** For More: Check out https://www.youru.tv ***

Hi Blog,

Don’t forget to check out my interview, hosted by Paul Brodie, at The Get Published Summit [https://raybrehm.krtra.com/c/rvaJg6KbcfCp/DGoV]. We talk about self-publishing, starting from scratch and using virtual summits to supplement your author platform.

You can watch free here: The Get Published Summit [https://raybrehm.krtra.com/c/rvaJg6KbcfCp/DGoV]

_Leap. Love. Grow._

[10712847_1592266490lLtNo_FM_-_Ray-Brehm-_EMAIL_SIGNATURE_black-high-res_150x75.png]

P.S. Watch my session today (and many others) on The Get Published Summit [https://raybrehm.krtra.com/c/rvaJg6KbcfCp/DGoV].

P.P.S. Don’t forget to check out Youru.tv [https://raybrehm.krtra.com/c/hZj6tF1sqVXc/DGoV]. It is my “course of the month club” where you get frameworks to apply to your book and business.

This month the course is COPYWRITING FOR AUTHORS, a framework for creating compelling book descriptions and sales copy for your book (among other things).

The main goal of Youru.tv [https://raybrehm.krtra.com/c/hZj6tF1sqVXc/DGoV] is to get you started on your path, while protecting your time (and money). It is all based on quick start frameworks (that I use).

Check it out here. It is 50% off right now.

https://www.youru.tv/ [https://raybrehm.krtra.com/c/hZj6tF1sqVXc/DGoV] (Think of Youru as _You the Guru_)

How Zeus can help you write a great book

*** For More: Check out https://www.youru.tv ***

Hi Blog,

One of the first things I do nowadays, when I start out writing a new book is what I call Zeus Bookwriting.

The idea is pretty simple (but powerful).

Before you do anything else, write the book description for your book for Amazon.

And when you do, write it as if you have unlimited powers (like Zeus).

Write your book description (without judging) and assume there is nothing you cannot help the reader accomplish anything in the particular niche.

The sky is the limit.

Then when you are done, see what you can do to accomplish what you have written.

Obviously, you will remove some items. But you will be stunned at what else you can offer in your book that you previously would have thought impossible.

It is a really powerful (and fun) exercise.

And I am using it for 5 new books right now.

So, how do you write the book description?

Check out this month’s Youru.tv course, called Copywriting For Authors. [https://raybrehm.krtra.com/c/lsegJ4yioBa4/DGoV]

It is the framework I use for all of my books, and it includes more information on Zeus Bookwriting (as well as examples).

And push the limits on how your book can help your readers.

_Leap. Love. Grow._

[10712847_1592266490lLtNo_FM_-_Ray-Brehm-_EMAIL_SIGNATURE_black-high-res_150x75.png]

P.S. Next month’s course is being taught live by Derek Doepker and called PODCAST GUESTING (A framework for consistently getting booked on Podcasts). That will be taught live on March 3rd. So not only will you get COPYWRITING FOR AUTHORS right away, your next course is just a few days away as well.

P.S. Youru.tv [https://raybrehm.krtra.com/c/3zmgow10bhlF/DGoV] is my “course of the month club” where you get frameworks to apply to your book and business.

This month the course is COPYWRITING FOR AUTHORS, a framework for creating compelling book descriptions and sales copy for your book (among other things).

The main goal of Youru.tv [https://raybrehm.krtra.com/c/3zmgow10bhlF/DGoV] is to get you started on your path, while protecting your time (and money). It is all based on quick start frameworks (that I use).

Check it out here. It is 50% off right now.

https://www.youru.tv/ [https://raybrehm.krtra.com/c/3zmgow10bhlF/DGoV] (Think of Youru as _You the Guru_)

(Last Call) How To Market Your Book Free On Pinterest

*** For More: Check out https://www.youru.tv ***

Hi Blog,

We are all looking for ways to reduce expenses and get our books into more hands. Pinterest is an incredible way to do that!

The Training is coming down any moment.

“DRIVE 140,013 TARGETED BUYERS TO YOUR KINDLE BOOKS, PHYSICAL BOOKS, INFO PRODUCTS, AFFILIATE PAGES AND MORE FOR FREE USING PINTEREST” IS COMING”

https://realfastsocialgraphics.com/ray [https://raybrehm.krtra.com/c/4COJluie2VdT/DGoV]

There are 3 reasons you should be using Pinterest for your book…

* Pinterest users make up a HUGE amount of the book buyer market. * Pinterest users are willing to spend money. In fact the average Pinterest user has at least one shopping list and Pinterest users on average spend $50 per purchase. * Pinterest is all about sharing, in fact 80% of all Pinterest users simply share links (or pins) that they like, they never create anything original at all.

If you’re a serious author AND you want to drastically increase your books chance at success then you’ll invest in Real Fast Social Graphics.

https://realfastsocialgraphics.com/ray [https://raybrehm.krtra.com/c/4COJluie2VdT/DGoV]

Look forward to seeing you there,

_LEAP. LOVE. GROW._

RAY

P.S. The training is being taken down shortly (as in any moment)!

(Last Day) Read This If You Feel Like Your Book Failed But Can Still Succeed

*** For More: Check out https://www.youru.tv ***

Hi Blog,

I know you worked hard to write, format, do the graphics and get all the other ducks in a row that are needed to get your book out into the world.

But now it’s out and the sales are disappointing and you’re at a loss for what to do next.

HERE’S WHAT I THINK YOU SHOULD DO… FIRST WATCH THE TRAINING FOR “DRIVE 140,013 TARGETED BUYERS TO YOUR KINDLE BOOKS, PHYSICAL BOOKS, INFO PRODUCTS, AFFILIATE PAGES AND MORE FOR FREE USING PINTEREST”

https://realfastsocialgraphics.com/ray [https://raybrehm.krtra.com/c/tqUzkWLVg4dT/DGoV]

Yes, at the end of the presentation there will be an offer for Real Fast Social Graphics (and a darn good one at that.)

But just start doing what we show you in the presentation and here’s the reason why you should be paying REAL close to attention as an author.

Our main presenter (John Kremer) wrote a book called _1001 WAYS TO MARKET YOUR BOOK_ and every major book publisher has this book somewhere in their office.

Not only that but people like the authors for _CHICKEN SOUP FOR THE SOUL_ (Jack Canfield and Mark Victor Hansen), Stephen Covey and Deepak Chopra attribute a large amount of their book sales to John Kremer and his methods.

John says that if you want to sell books you should absolutely, 100% be marketing your book on Pinterest.

And there are 3 reasons for that…

* Pinterest users make up a HUGE amount of the book buyer market. * Pinterest users are willing to spend money. In fact the average Pinterest user has at least one shopping list and Pinterest users on average spend $50 per purchase. * Pinterest is all about sharing, in fact 80% of all Pinterest users simply share links (or pins) that they like, they never create anything original at all.

If you’re an author who is serious about their success then you will at least watch this training.

https://realfastsocialgraphics.com/ray [https://raybrehm.krtra.com/c/tqUzkWLVg4dT/DGoV]

If you’re a serious author AND you want to drastically increase your books chance at success then you’ll invest in Real Fast Social Graphics.

_LEAP. LOVE. GROW._

RAY

P.S. The training is being taken down in:

The Pinterest crystal ball

*** For More: Check out https://www.youru.tv ***

Hi Blog,

Good news….

If there’s one skill that I think all of us could use more of, it’s being an active listener.

As in when you listen to someone you don’t try to formulate a response while you’re listening to them.

You just listen and then once they’re done telling you what they need or want, then you respond back.

And that’s why PINTEREST IS SUCH A POWERFUL PLATFORM FOR THOSE WHO ARE SMART AND LISTEN.

Instead of guessing about what product to promote or create you can start putting out ideas on Pinterest and see which ones actually resonate with people.

It’s like the crystal ball of social media.

But first you have to know how to read it and listen for for the future.

This replay is the first step:

https://realfastsocialgraphics.com/ray [https://raybrehm.krtra.com/c/2jFNbYuficCp/DGoV]

_LEAP. LOVE. GROW._

RAY

P.S. This Pinterest Training is going away soon, check it out while you still can.

https://realfastsocialgraphics.com/ray [https://raybrehm.krtra.com/c/2jFNbYuficCp/DGoV]​

The training is being taken down in:

The Get Published Summit 2021 – Starts Monday

*** For More: Check out https://www.youru.tv ***

Hi Blog,

I am excited to be attending (and speaking at) this year’s GET PUBLISHED SUMMIT. [https://raybrehm.krtra.com/c/LVyksZuMillF/DGoV]

Paul Brodie is hosting it next week where you will learn:

* Write Your Book with a Proven System * Turn Readers into Clients * Multiply Your Author Income * Generate a Six-Figure Income with Amazon Ads * Get Media Publicity with Your Book to Position Yourself as the Foremost Expert in Your Niche * Utilize Virtual Summits to Grow Your Business and Brand while Growing Your List Quickly and Generate Significant Revenue within 90 Days

Some of the Speakers Include: Dave Chesson, Honoree Corder, Jonathan Green, Scott Allan, Gundi Gabrielle, Marc Reklau, Mary O’Donohue, Derek Doepker, Michelle Kulp, Brian Berni, Alinka Rutkowska, Ray Brehm, Gin Stephens, Ashley Emma and many others.

It is free to attend of course, and you can upgrade to lifetime access to the sessions if you like.

Register Free here:

Get Published Summit 2021 [https://raybrehm.krtra.com/c/LVyksZuMillF/DGoV]

See you there!

_Leap. Love. Grow._

[10712847_1592266490lLtNo_FM_-_Ray-Brehm-_EMAIL_SIGNATURE_black-high-res_150x75.png] [https://raybrehm.krtra.com/c/jpDqXn1EFIdT/DGoV]

P.S. I am running the behind the scenes tech for Paul, so if you do upgrade to the premium pass, I will know. And I HAVE A SURPRISE BONUS FOR THOSE WHO DO UPGRADE TO THE PREMIUM PASS (USING MY LINK). Just be prepared to do it right away for the big discount.

Get Published Summit 2021 [https://raybrehm.krtra.com/c/LVyksZuMillF/DGoV]

P.P.S. Some other things you may find helpful when you are ready:

GET MORE REVIEWS

https://www.raybrehm.com/pubby [https://raybrehm.krtra.com/c/Z56mFWntfxCp/DGoV]

YOURU.TV COURSE OF THE MONTH

(this month it is Copywriting for Authors)

https://www.youru.tv [https://raybrehm.krtra.com/c/4w8x9dZkm7Xc/DGoV]

Publish Your Book, Host a Summit, Run Ads…here’s where to find out more

*** For More: Check out https://www.youru.tv ***

Hi Blog,

I am excited to be attending (and speaking at) this year’s GET PUBLISHED SUMMIT. [https://raybrehm.krtra.com/c/eALwcqE0JjlF/DGoV]

Paul Brodie is hosting it next week where you will learn:

* Write Your Book with a Proven System * Turn Readers into Clients * Multiply Your Author Income * Generate a Six-Figure Income with Amazon Ads * Get Media Publicity with Your Book to Position Yourself as the Foremost Expert in Your Niche * Utilize Virtual Summits to Grow Your Business and Brand while Growing Your List Quickly and Generate Significant Revenue within 90 Days

Some of the Speakers Include: Dave Chesson, Honoree Corder, Jonathan Green, Scott Allan, Gundi Gabrielle, Marc Reklau, Mary O’Donohue, Derek Doepker, Michelle Kulp, Brian Berni, Alinka Rutkowska, Ray Brehm, Gin Stephens, Ashley Emma and many others.

It is free to attend of course, and you can upgrade to lifetime access to the sessions if you like.

Register Free here:

Get Published Summit 2021 [https://raybrehm.krtra.com/c/eALwcqE0JjlF/DGoV]

See you there!

_Leap. Love. Grow._

[10712847_1592266490lLtNo_FM_-_Ray-Brehm-_EMAIL_SIGNATURE_black-high-res_150x75.png] [https://raybrehm.krtra.com/c/nUadrqwQNLdT/DGoV]

P.S. I am running the behind the scenes tech for Paul, so if you do upgrade to the premium pass, I will know. And I HAVE A SURPRISE BONUS FOR THOSE WHO DO UPGRADE TO THE PREMIUM PASS (USING MY LINK). Just be prepared to do it right away for the big discount.

Get Published Summit 2021 [https://raybrehm.krtra.com/c/eALwcqE0JjlF/DGoV]

P.P.S. Some other things you may find helpful when you are ready:

GET MORE REVIEWS

https://www.raybrehm.com/pubby [https://raybrehm.krtra.com/c/jm8Qn6VxJBCp/DGoV]

YOURU.TV COURSE OF THE MONTH

(this month it is Copywriting for Authors)

https://www.youru.tv [https://raybrehm.krtra.com/c/mt6iTUsI1XXc/DGoV]