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Since you are reading this email, there is an extremely high possibility that you are an author or entrepreneur who suffers from the dreaded ” Shiny Object Syndrome.”
That is the phenomenon where something else catches your attention (and feels more interesting), and pulls you away from something you know you should be working on.
For me, a lot if comes down to anything being more interesting than what I have to do.
This is especially true with gadgets and tech.
I sit down to work on writing copy, an email, a funnel, an offer, a book chapter…
and the next thing I know, I am checking out some new fangled software that fixes some problem I didn’t know existed.
Or worse, it claims to do a better job than one piece of the puzzle in my software maze.
That is the main cause of ending up with a Spaghetti Site (one that has a whole bunch of pieces of software tied together in a shaky setup). But is there a positive to having Shiny Object Syndrome?
A year ago I would have said no way.
But there are two reasons I believe there is.
First, you get better at evaluating things quicker when they grab your attention. If I saw a piece of interesting software, it would take hours or days for me to figure out if it was right for me. Now I can do it in minutes.
(Hint: usually it comes down to Will this make me money or is it just something I need to find a problem to use it on?)
Second, sometimes you are drawn to something that is very useful, and can completely change the way you do things.
On a casual Friday morning a while back, I was having a conversation with a colleague, when she mentioned something that caught my attention. It sparked an idea that instantly resonated with me deeply. I honestly don’t know how much I heard her say for the last 15 minutes of that call, because my mind was racing.
Over the weekend, I followed that to fruition, researching, testing, and by Monday I had a name, logo and implementation plan. By end of day Monday I was locked in to this new project. Shiny Object
What happened from there seems like a whirlwind, and Pubfunnels was born.
And it all came from that one passing comment, and my own shiny object syndrome. I am forever grateful for both. Shiny Object Syndrome can, in fact, be used for good in some cases (your own good). Just use it to move yourself forward not procrastinate.
I started Pubfunnels because I needed best-in-class software, better support for the software I was going to use personally, and an end to the ridiculous software wealth tax on authors.
Last week I ran a private training called ” “, where I shared the incredible benefits of having your own marketplace, your very own author hub, working tirelessly for you 24 hours a day. How To Save A Fortune And Grow Your Author Business With Pubfunnels (https://email.raybrehm.com/c/eJxUzEFu6yAUheHVwNACLmAYMHhPkdtuoMrMusBFRgpxhFGi7L5qm0nH5zt_2q8D0_jIwWrrfcJINmk0IkcJRoIo_EU-qR91v77jsb1sSX-t8zwHmXXUllOQ1hnwWsyOU8N6-Tme7vHt7uh8Xp7_TXPbwyF2voVM0s3OgFHFUp5Jki–JJciOcxgeQ1KKBBGeSWFADul6K2gCBkQ_axmpkXHZ-y0tSntjV_CNsbtYPCPqYWp5XucGjG1HHgnBsu63vajjrpf15XBSfIeHr0O-g1NpX0FAAD__81FVs4)
It was so well received, I wanted to share it with you.
Building your author brand can be overwhelming with all the different products and services that you need ranging from a CRM like MailChimp, a scheduling program like Calendly, affiliate management with ThriveCart, a website builder like WordPress or Kajabi (yep, that one too), course management system like Teachable or Thinkific, lead magnet / optin system like Leadpages, webinar management and virtual summits with Kartra, AI programs like Chat GPT. What if you could have a program that takes care of all these things for a fraction of the price?
Here are some key topics we covered during the webinar:
How you can create BOTH Funnels and Sites, and use them together to increase the visibility of your book, build your email list, sell products and services and get rid of all those other things like Clickfunnels, Kartra, Squarespace, Wix and WordPress Integrating your schedule with your site and email CRM, so people can make appointments with you, save you time and get rid of Calendly, ScheduleOnce or Acuity Scheduling
Create unlimited courses using our next generation Guided Course Creation, so you can make money and remove expensive products like Kajabi, Teachable, Thinkific and Membervault forever Utilize a Built In Blog, so your blog has a clean look and feel that matches your main site (because it is part of it) and you don’t have to futz around with WordPress to post (and do the impossible task of trying to make wordpress look good or match your site)
Use integrated forms and surveys to build your email list and serve the needs of your audience, while simultaneously reducing costs by dumping Leadpages, Survey Monkey, Jotform or Typeform.
Easily create automated follow up routines, that integrate with your funnels, products, freebies so you can nurture new leads and buyers and stop paying for Keap, Hubspot and Salesforce. Manage your entire email system built in with all of the above so you no longer need to pay for and manage Mailchimp, Mailerlite, ConvertKit, ActiveCampaign, Zoho. Create your own Bundles, Book Swaps and Summits right inside Pubfunnels. How to rein in spaghetti sites, and simplify your online presence
And much, much more…
Whether you are a published author, an aspiring writer, or someone looking to build a business around your book, this training is perfect for you. Pubfunnels will open your eyes to new possibilities and empower you to take control of your book sales like never before.
I have made the training available On Demand for just a few days. https∶//rayb.me/save (https://email.raybrehm.com/c/eJxUy71O7DAQQOGnicto_DexCxf3CgV4AbTteDxWIq03yImy2rdHwDbU5zu83Q7i470kdBgjUxZkRx5K1tZrC1U9yYf0fd1ub7QvT1v5rw1RlaSLyw6VJI3B2-hgCkoardef8eXMr2eQy2V-_PctLPdA1NWSkCmwd6gzgi6xRkfAvjpvbXFcjVqTAWPBm2g0gMWRc0SQbIslipOZBgedHrnL0kbemrqm5Tg-98H-G8w8mPk7jk0GM-90iurp3tdDfq-xtq8AAAD__0yrT8E) Leap. Love. Grow.
P.S. The entire Pubfunnels story is going to go into a future book, with the main point being tenacity and how little course corrections are completely normal in your journey.
In the meantime, if you want the one shiny object to end all shiny objects, check this out… https∶//rayb.me/save (https://email.raybrehm.com/c/eJxUy71O7DAQQOGnicto_DexCxf3CgV4AbTteDxWIq03yImy2rdHwDbU5zu83Q7i470kdBgjUxZkRx5K1tZrC1U9yYf0fd1ub7QvT1v5rw1RlaSLyw6VJI3B2-hgCkoardef8eXMr2eQy2V-_PctLPdA1NWSkCmwd6gzgi6xRkfAvjpvbXFcjVqTAWPBm2g0gMWRc0SQbIslipOZBgedHrnL0kbemrqm5Tg-98H-G8w8mPk7jk0GM-90iurp3tdDfq-xtq8AAAD__0yrT8E) Copyright © 2023 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.
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