The subtle secret this Clickfunnels Guru shared with me

*** For More: Check out our podcast https://ray.fm ***

A little over two years ago, I had the pleasure of interviewing Steve Larsen.
If you don’t know Steve, he was Russell Brunson’s (Clickfunnels) chief funnel builder and right hand man.
At the beginning of 2019 he struck out on his own. He is energetic, amazing and makes complex things easy to understand.
I remember the morning of the interview, I was so excited and nervous…
I barely slept the night before, and I remember being petrified the electric power or internet might go out or something (I had booked him 3 months in advance, and there was nothing open for 6 more months).
Despite all those nerves, the interview was awesome.
At the end of the interview, I asked… If you were starting all over right now, what would you do?
He said he would host a virtual summit.
At the time, I had no idea what that was. But I noticed all of the players in the space were hosting them.
So, that was the moment I decided to start learning about virtual summits.
And once I held my first summit, it changed everything (including how well my books sold).
I held multiple summits, looked to get on as many as I can as a speaker and started a Done-For-You Summit business.
All of those have done extremely well.
So, naturally, I decided to host a summit about virtual summits. I joined forces with Paul Brodie to create our second annual event called Virtual Summit University.
If you are an entrepreneur, or an author, you don’t want to miss it, because it may make a huge impact on your 2022.
It is free to attend, but it starts next week (so register now). https∶//ray.fm/vsu2021 (https://email.e.berserkermail.com/c/eJxFjrluwzAQBb9GLAXuilcKFm4Mx3HhNAGSJlhySUuwLlBygOjrI1cBXvGqmWGfMbNC0XmUCACNBKOs1HU0FpGYddSKwL5USqY6pLKkck9loK6v4zSI1mcrwWEwGZ0lQ4EyRGSnDTgGk1D0vl3XeamaQ4XHfYV-6zzs52d5PKUiPWknWlr_Ben88b2Nn2e8vsPtbT4dLhcRp3GluL6yN6BCYJMMsILUMEPUEp0Txe_U0E83rKd839y45240d_-lf3DWR8E) Leap. Love. Grow.
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Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
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public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

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Turning Rivalries Into Partnerships

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It is Rivalry Saturday for all fans of college football.
I will be heading to my sister’s house to watch The Ohio State University take on their bitter rival Michigan. My brother-in-law and I will be glued to the TV to support the Buckeyes of Ohio State.
The teams alternate locations every year, and this year the Buckeyes travel up to Michigan.
Back in the day, when the famed Ohio State Coach Woody Hayes made the trips up to Michigan, he would always stop before the state line and refuel the team bus in Ohio.
He absolutely refused to contribute to the economy of Michigan.
Now that is a great rivalry.
The great thing about rivalries is most rivals share a mutual respect for each other (along with the hatred).
In our online world, rivalries are more about the respect portion. In fact, most so-called rivalries in the brick and mortar world are partnerships online.
And that is something, once you realize it, can propel your book, business and online authority.
Monday we are opening enrollment to our annual free event called Virtual Summit University.
A common theme among this year’s speakers (many of whom hosted their first summits this year) is about how powerful their events were at creating new partnerships.
Keep your eyes open for the open registration on Monday.
And in the meantime, enjoy your Saturday and Go Buckeyes! Leap. Love. Learn.
Ray Brehm Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
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{Free Black Friday Webinar – 2pm EST} To Help *You* Monetize Your Book!

*** For More: Check out our podcast https://ray.fm ***

Stay home today! Avoid the shopping lines! And spend some time with a book expert.
My friend Honorée Corder is coming out of her food coma in a few hours to help you get clarity around the process of getting your book out into the world in 2022.
Today, she is hosting a FREE training webinar: The Time is Now: Write, Publish, & Monetize Your Book in 2022 And ICYMI, She is doing something she’s never done before: She is going to make it impossible for you to not get the guidance you need to publish your book and turn it into money!
You’re going to not only get her expert guidance, you’re going to feel confident you can produce a book that is as good (or better) than anyone else around you.
You’re going to learn:
Why NOW is the best time to get started
3 key actions you can take right now
And more (she always delivers more, and will take all of your questions, too)! Leap. Love. Grow.
Ray Brehm
You can avoid the Black Friday lines at the stores, and attend from the comfort of your home: https∶//honoreecorder.com/blackfriday-webinar/ (https://email.e.berserkermail.com/c/eJxFjzFrwzAQRn9NtMXoTrYsDxoKbZoESpdS6HjSnWpjx0plQ0l-fZ2p8E1v-B6PfcLENarBo0YAQAu2bnVTGeTATWdCpx1hS7taSxWkLFJGKRcapirmi-o9W4A26sQI0kjL0UBHyZrQ2M5xdGry_bpel5152uFhW5_nXERiLizlcbKxMFEcUxmYbvtfCcNMZaNKHp4jLb13L4f91-njDSTw5-v7-ef5fLQq5nmluJ7YW6hDYCsWuAYxzBAbjc6p4gvdwpS_scppvLt5C7nTdfhv-AMsb1IZ) Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
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Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
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Creating your very own “Zah” Step

*** For More: Check out our podcast https://ray.fm ***

This past weekend we drove 30 hours across the US countryside, to spend Thanksgiving with my mom.
Inevitably, I end up telling stories to my kids about my childhood (since we are staying in my childhood home).
One of those stories involves me being in the West Geauga High School Marching Band.
There was a group of us that played soccer, and were part of the marching band. It was chaotic and also a blast.
What made our marching band special was making an extra effort in nearly everything we did.
One of our trademarks was something called the “Zah” step. Our director, Dr. Frank Tracz (pronounced Trace) coined the term and the step.
When he first interviewed for the job, he mentioned that our band had “Zah.” Zah means having something extra that no one else has.
Then he invented the “Zah” step.
We used it many times during the finales of our halftime shows.
Instead of straight marching, the Zah step was a quick short kick with the toe pointed, and a pause, with the foot just barely off the ground. Then that foot would step forward and the other would kick and pause.
The effect was extremely impressive to the audience. It would normally induce a large applause with cheers while we were still performing.
There were no other high school bands doing it, and not even college bands did it. Side note: Many high school bands march better than college bands.
Creating that kind of effect can really leave people highly impressed.
Can you do that with your book or business?
I know you can.
Happy Thanksgiving! Leap. Love. Grow.
Ray Brehm
P.S. Need to add some Zah?
My friend Honorée Corder is hosting a free training tomorrow to teach you why NOW is the best time to become an author, plus how to get started and published.
She is someone who is always creating Zah. The training is called: The Time is Now: Write, Publish, & Monetize Your Book in 2022
When you join her, you’ll learn:
The benefit of being an author NOW
Three things to get you started
And more!
You can register here: http∶//honoreecorder.com/blackfriday-webinar/ (https://email.e.berserkermail.com/c/eJxFjzFPwzAQRn9NvDWyL3bsDh4qAYIFNjrfnc8kJI0rNwilv550QvqmN3xPL8UMOVlQYwQNxhhwoG2nXeuAsDt68BQocW8aq6UlqTepk9QLjnPL5aKGmJlMODIDOYs2MDrM7MmITsF7DGqOw7pem-7UwMu-oSylinCpSerjY2c0I0-5jgm3w6_QuGDdqZKH5hVvQ3z28_H9_DOdDp-rezrbLX98o-KyrMjrW4q9sUSpl94ka6RLybDTEIKqseJGc_mCtuTpHpa9447X8T_hD1C9Ur8) Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
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… Unsubscribe (https://email.e.berserkermail.com/c/eJx1j7FugzAURb8GtiL7PWOcwUOkNGqWdGtm2–5UAgg2wzJ15dOHapKdzrSPbqXbIRICurBggApJbQgFIq2acE7PHTQeeMpaFkpwY3nlDmNnO5umJqw3OveGpQ6AjqhmKQCZgTtug7I7KqIWE-2L2XNFR4rOO9x6_pXtPNtzpvPIQ2eKzwPVOFJS-U9adaSlGQkkqEVYEzNP703l3v72k2H620bjy8fpT3d1CO-f7k6LHNxoVzI_qtINrmHn5ZPaJY4Ps28P3y6dfjd9A1MalhG)
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Everything you need to plan, write, and prep your book for publication

*** For More: Check out our podcast https://ray.fm ***

Writer’s Craft 3.0 is an epic collection of tools, training, and resources that will help you hone your craft and take your writing to the next level.
Just getting started and want to avoid costly mistakes, like paying for an editor you don’t need?
(or even costlier mistakes, like novel-wrecking plot holes, saggy middles, or endings that don’t satisfy?) You’ll find a proven blueprint to turn your ideas into a page-turning narrative here.
Been writing for a while, but lost the fire and passion you once had? You’ll find plenty of ways to re-ignite your love of creative writing (and make it more profitable than ever) inside here.
Are you a writing veteran who wants to level up your editing skills and save hundreds of dollars on editing fees? You’ll find the tools you need to edit your work like a pro (and save a ton in the process) right here.
Or maybe you’re just looking to learn the secrets of a New York Times bestselling author so you can start getting the sales rolling in, fast.
Speaking of which…
The bestselling author Rebecca Hamilton, featured on CBS, NBC, and FOX shares how to write blurbs that helped authors reach six-figure sales (without changing anything else!) inside Writer’s Craft 3.0.
You’ll find her ecourse + 60 other premium tools and resources inside Writer’s Craft 3.0.
Remember: this deal expires on Tuesday, November 30th at 11:59pm EST.
Don’t miss out. Click here to pick up your copy of Writer’s Craft 3.0 before this deal expires ==> https∶//ray.fm/writerscraft (https://email.e.berserkermail.com/c/eJxFzrFuxCAQBNCvMSVil4VwBUV0UpQ7XZQiXwAsxJbt8wUjRfHXh1SRpphi9DTsCxYmFJNHhQCAhFqjcvJ0smAC0ZPViiPCQCrLmOue65zrGqZFpm0Vo-8DKqSQAqiMlhnJkWFrLGMsqojFj6099kE_D_jSU8OPLGsv33VqHUw1lCbyH_ka9g4S8Bzevg5z-7heYx3Pt_eLSNu9hdQu7C1QjGyzBSbImhmSUeicqL7Tcdk-UW5lPty9fz7CY_q_-wuxHknV) Leap. Love. Grow.
Ray Brehm
P.S. One of the reasons I feel so comfortable promoting and sharing Writer’s Craft 3.0 is that they (the Infostack guys) include a FULL 60 days to check out all the products included at zero risk. This means you have until early next year to decide for yourself if this is the greatest deal for writers in 2021. If you aren’t satisfied, you get your money back. Period. There’s nothing better than a deal like this: 99% off, 60+ premium writing products, my personal endorsement of Infostack plus NO RISK to your wallet. Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
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Writers, authors, and self-publishers: DON’T miss this Black Friday bundle!

*** For More: Check out our podcast https://ray.fm ***

Charles Dickens did it. Truman Capote did it. Agatha Christie did it. Dostoevsky and Tolstoy did it.
Even Hemingway, Stephen King, and Margaret Atwood did it…
Serialization.
Recognize any of these titles? The Bonfire of the Vanities The Green Mile The Count of Monte Cristo A Tale of Two Cities The War of the Worlds
All serials.
Not wanting to miss out on this sweet earner (and the way people are shifting to consuming books), Amazon launched their own story platform in July:
Kindle Vella.
Kindle Vella lets you write and publish your story in serial parts — and earn as you go!
That’s right:
Your “in progress” (read: unfinished) books that you publish on Vella are eligible for monthly launch bonuses just for getting faves, follows, and token redemptions.
Talk about an epic head start to getting your name known, growing your readership, AND earning money before you have finished writing your book!
In fact, Vella’s bonus pot in September was a whopping $500,000. 🤑
Even better, once your book is complete, Amazon has no barrier to publishing your book as an ebook, so you can earn money both from the serialization AND as an ebook!
So…50% for Vella reads + 70% for KDP Select Royalties…that’s a lot of bonus cash.
Quick note: Vella is currently available for US residents only, global is coming soon.
So whether you’re an absolute beginner looking for the best way to get your first story out of your head and onto the blank page…
…or you’re an established author who wants to continue to level up your writing and see the huge potential of serialization…
There’s no better place to start than with Writer’s Craft 3.0. Writer’s Craft 3.0 is your complete, A to Z resource to level up your writing.
With over $6,100+ worth of incredible tools and resources curated for writers by writers for just $49 — this is THE Black Friday deal of the year for writers.
Check out the list of tools included here: https∶//ray.fm/writerscraft (https://email.e.berserkermail.com/c/eJxFzrtuxCAQheGnMaXFwIBxQZFVEiVKkyIvwGWIvbZhhZFW2acPqSKd4lSf_miTSBEFW63gAgCEBOCc4-gE0owKYY5eywADcho91ZPqRvVw6z6GcrDFciWmMJsEElVAhClMYPSMSZHy2k1st0trt3OQT4N47avuZ0xHP_e6tg6G6lJj9Ee-uXOxdPc5Xz7K8ZIhXb4-0_N2rSyU3Fxo79FqQO-jJg0RgWSMEBQXxrBqO-338i3GkraHyb354W7rf-4vD6FKtA) Leap. Love. Grow.
Ray Brehm Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
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… Unsubscribe (https://email.e.berserkermail.com/c/eJx1j71uwzAQg5_GHg3dnaTag4YGadCgS4e-gH5OjWJbMmQHQfP0dacORQFOBPiRDCZiDBLbZFAgACABCCFkZ1HyIJWEIThNHhopuHNcV64j19mmqfNlbi-G4UlTVA6DJCAcohMEmpUGO0ShhnYyl21b1oaeGzztssvyF7T7t7ze3OprctzQKYWGjhqkc0GzhiCBKQTwSmDft_yTe7XrXn93OR_eyvySIR4-3uNxvNbWl7xZv52D-RdRTbVfbiqf2JU4Pvq8P3zYJf1u-gZek1jd)
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Trading nickels for dimes

*** For More: Check out our podcast https://ray.fm ***

When you were a child, did you ever play this prank on other kids?
We used to do it to our younger siblings and cousins.
If our target had a dime in his or her hand, we would grab a nickel and say… I will trade you this bigger nickel for that smaller dime.
It was all in fun, and always interesting to see who would fall for it.
But that is sometimes how it feels when we are reaching out to influencers, that we have to somehow trick them into working with us.
If you are just starting out, it feels even more like an uphill battle.
That is why I love Virtual Summits, because it gives you something to offer speakers that is highly valuable, and you can offer it even if you are just starting out.
This is especially applicable if you just published a book, and are not sure what to do next (don’t buy that “sell more books” course!).
Yesterday, we had an incredible turnout to our training on how to Turn Your Book Into A Six-Figure Business Using A Virtual Summit.
And we recorded it, you can view the replay right here: https∶//www.raybrehm.com/sixfigure-replay (https://email.e.berserkermail.com/c/eJxFjz1vwyAYhH-N2Yp4ARs8MEStqqRj1alLxcdLQLFjC7vCya-vPfV00w333AUTeQySk2w447BLgxbAWgoyusi07D0gixoayZA6LAuWG5bR5oH6aSTJWMddL0D1XkVQQva2Q4utVUw5F1sgg0nrOi-NODX8fXetlRb7cAXTeHTs0ZK3mK-_BV8KzoN9EDwAZ7skc6k_nxw_8vl7C69f6U1WXzfip_tq_XoJpgPpXOiwgyABRQjgW8a1JsUckGG6cjrF21Pf9wdPO-f_8X9cTlEm)
It will be up for a few days, so budget some time (it is 1.5 hours). But it will be well worth your time if you are looking to go to the next level next year. Leap. Love. Grow.
Ray Brehm Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe (https://email.e.berserkermail.com/c/eJx1j71uAjEQhJ_GLk_-WYwpXERBCChRqjSR7V3nLI67k33oCE8fp0oRZTTVaubTDrqkEoLi2SmhZJOVVkux6SSkkISFXZQkkpUMBHWBSqVypXLzeejidOO9I9MyW60BTMSd3WogEF6RkUaBTYEPrl-WuTL9wtSh2c_zX1C738d6DzWWHIjpQ0am90ZCCGgaC0GSRpRxI5S1nH56R197d1o_LorO-fj-wNe3fg9rXB88TuPi43JC9y-iuOK_wjB9qm5K16cd28Knn_PvT9-YEVkD)
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Self-Publishing Success summed up in one sentence

*** For More: Check out our podcast https://ray.fm ***

I got an email Monday that perfected summed up how you should approach self-publishing and the success of your book.
Nick Nanton, co-founder of Celebrity Press and the Dicks Nanton Agency, is a friend and one of my first mentors in this space.
He sent an email to his list that said… “You make money by having a book NOT by selling a book.”
I won’t ever forget that quote, because that is literally what successful self-published authors understand.
This is also where I got it wrong in the beginning. I believed all the hype. They said… Just publish your book, and you will become financially independent. You will have passive income.
Anyone who has published knows that this is not true. Publishing is just the start of your journey.
Nick went on to say… “What you do with your book AFTER you have it is how you make money.”
To some, that may sound like bad news. The reality is, since most authors won’t take the next step, there is so much opportunity out there.
That is why today I am hosting a 1.5 hour training called… Turn Your Book Into A Six Figure Business Using a Virtual Summit
We will cover:
How to Fill Your Summit
How to Run Your Summit
and most importantly, how to Monetize Your Summit to Six Figures
It is at 3pm EST today (November 17th), and you can register here: https∶//ray.fm/sixfigure-rb (https://email.e.berserkermail.com/c/eJxFjjtuwzAQBU8jdhHI5b9g4RgIHMBFilyA5C4twvqBkoPEp49S5WGKVw0GQ4GCClgNwEEcs0JwzVUvvScSTkkJvkiCTnHqE7WN2p3aFOvY52ViQzAlQUSvUWpO1jntJPc2JpvQZszAxjDs-7p18tTB20GLP32ZjrPV71Jvj0YvLTH6U17iNoTl67qZM7-eSY0ryk8zvM4fLC_zHvP-jsEIlRIaMgKVIIkosubgHGvhUKdxuUG_lPvTzUfzM671P_cXLrZKcg) Leap. Love Grow.
Ray Brehm
P.S. If you can’t make it or read emails in a delayed fashion, that’s ok. There will be a replay, but only those who register will get access. Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe (https://email.e.berserkermail.com/c/eJx1j71uwzAQg59GHg2d_noeNLQpggTI0KEvIOlOtRDHNiSnQPP0dacORQlOBPiBJJ9VJqO64pVUsOsJQFppej0MzIBGazVkzUoYyX3k2rheud5Cmfq03LrRGwlkkbIDlFKiNTYSkh5sGgAQYzf5cdvWJvSzUMfdYV3_gvb8Prd7bKmWyEIfCwn96sDESI4dkAHWRJCsVIgd__ROoY1–bw0d5CXA5tpJf3uxpf5rUvLvIW0ncn_i6i-hq84LR-qX_L1gfP-8BHW8rvpG-IVV9E)
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The Tourist Trap for Authors

*** For More: Check out our podcast https://ray.fm ***

Back in college, my friend Brad and I spent a summer in Sacramento, California working as landscapers.
We traveled across country for the experience of being on our own, and at the time, it seemed like a pretty cool thing to do.
During our last week in California, we took a short trip to San Francisco. At that time, they still practiced rule of law in the city.
Being in college, we thought we were pretty street smart. As we walked down a tourist area near Pier 39, we were summoned into a shop by a man standing on the sidewalk.
When we entered, we were seated in a room with around 75-100 others, and there was a man in the front who was a real showman.
He held up some kind kitchen pitcher, probably a precursor to a Brita Pitcher at the time, and said… Who will give me $5 for this pitcher?
A few people in the audience raised $5 bills signaling that they would. He selected one of them, went over to do the exchange.
He handed the person the pitcher, and said… Keep your $5!
The crowd let out a gasp. He is giving things away was the collective thought.
Next he brandished some kind of serrated Ginsu Style knife. He went on to show us how amazing and ahead of its time this knife was. Who will give me $20 for this knife?
Well, I had this all figured out by now. He was giving this stuff away if you raised your hand quick enough.
I raised my hand with a $20 bill (which was very valuable to me at the time). Many others raised their hands this time as well.
The host’s team inside the room quickly plucked all the $20 bills from us, and handed us each a box with this “amazing” knife in it. Wait, what….??
That wasn’t what I expected, and I wasn’t really there shopping for a knife. I was only into for the free stuff! But in that short 2 minutes the place probably brought in close to $1000.
Then the same thing happened again. The next item was $50 and some stranger in the audience got it free. The subsequent item was $100 and everyone who raised their hands paid for that item.
When we left and caught up with some of our friends, they laughed at us for getting taken by a tourist trap.
I see the same thing today in the market for aspiring authors.
There are these Tourist Trap “self-publishing gurus” who promise to help you make more sales with your book. Every time Amazon sneezes, they claim to have figured out a new part of the algorithm and you need to buy their course or service to take advantage of it.
But the problem is, even if what they claim is true, you are facing a huge uphill battle. Generating income is not the role your book should play for you.
That is why tomorrow I am hosting a 1.5 training called… Turn Your Book Into A Six Figure Business Using a Virtual Summit
We will cover:
How to Fill Your Summit
How to Run Your Summit
and most importantly, how to Monetize Your Summit
It is at 3pm EST tomorrow (November 17th), and you can register here: https∶//ray.fm/sixfigure-rb (https://email.e.berserkermail.com/c/eJxFjrtOxDAQRb8m7ojs8bNxgYRQ0G5Bh6CzPeMk2jwWx2hhvx5TcXWKWx0d9BkyKmCzBw6izYDglqteBwlWoIgyaW447xSnPlI5qFyorGFe-rSvbPIggGwwpLLUNqfULJZyDtJxlxA0W_xU6_Xo5GMHz40Sfvq8tnPM33kevwo9lMjoTzmEY_L6M-I2VFvHt9f309Nw-8DzjaV9qyHVF_RGqBjRkBGoBElE0QrBOVZ8U8dlH6Hf8-XuttZ8D9f5P_cXPuVK4Q) Leap. Love. Grow.
Ray Brehm
P.S. About that knife I bought. It turns out my wife uses that knife every day (decades after my adventure in purchasing it). I am not sure how I saved and retained it all these years, but it is a great knife. And to have my first experience with a tourist trap, $20 was a bargain. Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe (https://email.e.berserkermail.com/c/eJx1jz9rwzAUxD-NNBrp6Y_tQUMhBId26FbaTU9PikUc25UVQvPp604dSo-bDu7HHbkEiTTw7ECA3GVBilboxngFrSSJKhhhhWBaxAZj2WK5xHL1eWrCcuWjw05rFLJNSoFRXQyYrNdoTNsb6HvLJzfWum5MPTE47vbr-he057d5u-EWSsbI1DETUwcrNSLZaCVpGRWR3MdA1_H40xv8NjrziTQPta3nt9f358Nw_6CXOw_LXH2oJ3L_Ioor_gun5QzNki6Pbt4fPvyafzd9AyT6WIY)
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Can you make money from bad reviews and trolls?

*** For More: Check out our podcast https://ray.fm ***

One of the biggest fears I had when I was starting out was bad reviews.
I recall wishing I could just publish and hit bestseller without anyone actually reading my book. That way I would be sure there would be no bad reviews.
And while I now believe bad reviews are good for your book, it still hurts when you get a bad review.
Turns out I didn’t know the half of it.
There are trolls in them hills too.
These unhappy people will cuss and complain on your Facebook Ads, send you nastygram emails, and the like, simply for you daring to put yourself out there.
Then I started reading Ben Settle’s daily emails, his high ticket books and his physical newsletter.
He even sells a high end book called Copy Troll, which shows you how to profit from trolls.
Case in point: Back when he was on social media, a rapper, who didn’t like Ben’s politics, tried to slander Ben and his customers calling them “White Supremacists” and “Nazis” and “Racists.”
This was long before main stream media adopted those terms as default words for every news cycle.
Ben used the incident to create a 5 day campaign which brought in a whole load of new emails to his list, and nearly 30k in new business.
I have used the same methods, and they work beautifully. And it is very therapeutic to make money from someone who is trying to trash your work. Wouldn’t it be great if you could revel in the noise and profit from those haters?
Profiting from trolls (and bad reviews) is one of the many things you can learn about free if you join his daily email list. https∶//ray.fm/bensettle (https://email.e.berserkermail.com/c/eJxFjrluBCEQBb9mCBE0PYADAq98aiU7d8bReEZzrQDJ2vl648hPFbyoVMllyAmBzQ4EyD4hpNICedZ-BBCG4ohWeT-gIB6oVCoLlc3PK4_Hxib3gEQ2YibCYFDbpL0HrchIqVI2ia1uau1WB_U4wEun-DvPWz-B9kqtrcToz_fm6-Se6vXy_LG8fjWz3T_Lz2W5norFY28-tvfktMQQkiYtE0pSKck4CrCWFde9YT2-gR95Oe3eg09_m_9bfwHJjUpW) Leap. Love. Grow.
Ray Brehm
P.S. Ben is very outspoken, so I am letting you know ahead of time, if you don’t like that, or are offended easily, it may not be for you.
That said, I encourage you to consider getting on his list and using his free emails as your own personal training in email and copywriting. https∶//ray.fm/bensettle (https://email.e.berserkermail.com/c/eJxFjrluBCEQBb9mCBE0PYADAq98aiU7d8bReEZzrQDJ2vl648hPFbyoVMllyAmBzQ4EyD4hpNICedZ-BBCG4ohWeT-gIB6oVCoLlc3PK4_Hxib3gEQ2YibCYFDbpL0HrchIqVI2ia1uau1WB_U4wEun-DvPWz-B9kqtrcToz_fm6-Se6vXy_LG8fjWz3T_Lz2W5norFY28-tvfktMQQkiYtE0pSKck4CrCWFde9YT2-gR95Oe3eg09_m_9bfwHJjUpW) Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe (https://email.e.berserkermail.com/c/eJx1j71uxCAQhJ_GlBYsGENBkdPlkuikpE-3wHK2_CvwKTo_fZwqRZTRVCPNp5noEqSogPUOOIhDnAupuaqTxgaAtxQaZSRipTjVnnKhPFCesB_rsEysc2CVN2ARkzVGkwpReUrCctuQsW3DRtdt21oq-VTB5TCu61_Qkd_ncvcl5N5TJS99rORZC-V91KRFVIJkjCI0HIxh9NN7xdK5c7ment-Hl8-tnR4f-es0XHfJwjJvGLa36P5FZJfx4cflBvWSht3Mx8Md1_530zfZ3FlA)
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