Email Marketing for Authors Challenge Starts Tomorrow

*** For More: Check out our podcast https://ray.fm ***

I believe email is THE biggest key to long-term success as an author.
This is why I’m excited to share Derek Doepker’s email marketing challenge with you.
It starts tomorrow.
So now’s the time to get on board if you’re interested.
To join, go to https∶//rayb.me/email (https://email.raybrehm.com/c/eJxdjj1PwzAURX9NvBHZz892OnjoAgUBgg7d3_MHDk0acLz03xMqJqSrq7Mc3Zu8shYdWINGRK8iMloxepAASkpQdgPZW5PdoAEgYjY2UIey0pVrKnMfllkUT4GZwBDLhCrvnEuZo7ZmyKwdYRSTL619rZ3ed3C_5dfv57RRmmmcxK0PtBbfXs_f_HJ3LHF4eD491evn-9tRhOXSKLTH6K0yKpPjAVQKztEOktEyoqiep-Xj_7c_8ZTqOi6X24LV2imNMaEk1CEHyU7lGH4Alt5Sqg)
Here’s just a small sample of what you’ll discover in the challenge…
How to come up with hot topics for both fiction and non-fiction genres when you don’t want to tell your own personal stories.
A mental shift to effortlessly write to thousands of people without fear of boring them into unsubscribing.
3 simple strategies that DOUBLED the book sales an email campaign generated. (If you’re missing even one of these, it could cut your sales in half)
The Hollywood Movie Pitch Formula that captivates readers and makes them hungry to buy your book.
The ‘Short N’ Sweet Email’ that eliminates the stress of “What do I write?” and “What if I don’t have anything brilliant to say?” Use this when you need an easy way to write an email fast.
How to use pictures to spice up your emails… even if you don’t want anyone to see your face or personal details. (Works even when using a pen name)
Seinfeld creator Larry David’s strategy to get you out of your head and make email writing fun.
A simple tweak to keep your emails from going to the spam or promotions folders. (Almost no one is doing this)
How to transform even the most boring life events into interesting stories that bond you with your audience.
The ‘Reader’s Digest Trick’ that gets your readers excited to open every email you write. (That has nothing to do with writing short articles)
How to make your readers laugh and love you for it… even if you’re the world’s most unfunny person.
Join the fun at: https∶//rayb.me/email (https://email.raybrehm.com/c/eJxdjj1PwzAURX9NvBHZz892OnjoAgUBgg7d3_MHDk0acLz03xMqJqSrq7Mc3Zu8shYdWINGRK8iMloxepAASkpQdgPZW5PdoAEgYjY2UIey0pVrKnMfllkUT4GZwBDLhCrvnEuZo7ZmyKwdYRSTL619rZ3ed3C_5dfv57RRmmmcxK0PtBbfXs_f_HJ3LHF4eD491evn-9tRhOXSKLTH6K0yKpPjAVQKztEOktEyoqiep-Xj_7c_8ZTqOi6X24LV2imNMaEk1CEHyU7lGH4Alt5Sqg) Leap.Love.Grow.
Ray Brehm Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe <== When you click the link, be sure to check the box on the resulting page in order to unsubscribe. (https://email.raybrehm.com/c/eJx1kLtuwzAMRb_G3mpIpETZg4YARfpAW7QZsutB1W78SGVnyN_XKYoMRQtwuCAv7wHJVhIpA6SVLqOVUXlFZWdBAEghQNIqREU6mRoBIKqkKbhCiezOPnM7VGEaytZ6apgcGxJJCGwC1mSkchLQYwDdlL1tl-U4F7gpYLuWO3aV5zxzPnAeXNdfgtY-j_E4deOyytM4n_wccue5wG2YxsWF5SEWeEtSy-SMr0FyMMY1wBpFVAUQX7Lu3dyutuXl8Omfb3ZtrO-e9o_5_PH2uiuvDvv3_Aqy_2HKbH0_vf_-ws_ifr2qm8ZvAiEaiSqyEk5hSEF4I1MMXxZhdIo)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023

Comparing the book version of “The Martian” to the movie

*** For More: Check out our podcast https://ray.fm ***

Years ago, I watched the movie The Martian starring Matt Damon.
I really enjoyed it, but knowing my experience with books, I wanted to follow up the experience by reading the book.
But first I read a couple of Andy Weir’s other books, Artemis and Hail Mary. Both were excellent (if you liked The Martian, these two are highly recommended, and completely unrelated stories).
I just finished The Martian last week, and no surprise, it was excellent. It covers in depth many things the movie cannot (due to time constraints).
It also takes more time to explain the science behind things (and is more accurate than the movie).
Then last night I watched the movie again. Amazon Prime’s X-Ray feature is great at sharing the differences between the movie and the book.
It is extremely hard for movies to compete with books, if you are really interested in the story. For instance, the hero of the story Mark Watney has to take a trip to find Pathfinder, as a way to communicate with NASA.
In the book this takes a good hour of reading to consume. In the movie? About 4 minutes.
That hour of reading really helps develop Watney’s sense of humor, struggle and character to the reader.
All that said, the movie did a much better job than I recall at keeping to the major events of the book.
But the best thing about The Martian story is this… It would never have been shared with the world if self-publishing didn’t exist. Andy Weir self-published The Martian on Amazon in 2011.

After its runaway success, Crown re-published it in 2014 and the next year it became a blockbuster film directed by Ridley Scott.
I wonder what other stories are out there, fiction or non-fiction, waiting to be told.
If yours is one of them, you may be interested in the Flash Sale for Write Publish Profit 5.0. It is a hand-curated collection of first-class writing and publishing resources.

For only $49, you get LIFETIME ACCESS to: Creative Self-Publishing: ALLi’s Guide to Independent Publishing for Authors and Poets by Orna Ross ($5.99 Value) Kickstarting Your Career by David Farland ($199 Value) How To Write Your Novel by Emma Dhesi ($497 Value)
Masterclass: Create Your Sizzling Author Profile by Donna Kozik ($399 Value) A Roadmap To Your Best Novel by Philip Duncan ($297 Value) Author Essentials Planner by Yolanda Allen ($39 Value) The 21-day Bestselling Author Platform by Derek Murphy ($97 Value) Rock Self-Pub School by Steff Green ($393 Value) Revision Hell: Polishing Your Manuscript for Profit by Candace Havens ($129 Value) The Amazon Self Publisher by Dale L. Roberts ($9.99 Value) The Six Figure Author’s Advanced Categories and Keywords Training by Rebecca Hamilton ($499 Value) A Beginner’s Guide to Book Marketing on a Budget by Camille Flores ($49 Value) Anthologies For Authors by Ray Brehm ($297 Value) Easy and Fun Newsletters for Authors by Connie Dowell ($60 Value) Write Your Life Story Or Memoir – Online Course by Dale Darley ($147 Value) Best-Seller Launch Made Simple by Emee Estacio ($48 Value) Believe, Plan, Act: A Platform + Productivity Planner for Writers by Kimberley Grabas ($37 Value) Get Published! by Winter Brooks ($27 Value) The Pages & Platforms Book Marketing Workbook by Sue Campbell ($27 Value) How To Write & Self Publish Your Own Print Book and eBook on Amazon by Sarah Cordiner ($147 Value)
And more… Plus enjoy 20+ BONUS writing and publishing resources, including:
12 Month License To The Novel Factory Writing Software ($75 Value)
6 Month License To Nrdly For Authors Website Builder + Exclusive Template ($250 Value)
$50 Promotional Package from Crave Books
And a ton more.
If you are an author, and didn’t grab this stack when it first came out in June, you may want to check it out now. There is a flash sale going on for the next five days. https∶//rayb.us/wpp5 (https://email.raybrehm.com/c/eJxdjs1KxEAQhJ8mcwzdPT0zyWEOXmRFPYigsheZn55NINmEJEvw7Y3iSahDQfFVlXi0lq01BpzKHjNHtqr3BEQIgKTBANWcbBZJqItGQLEVwxK-4iLdWKdpVJ1nk505kjY0hpgcSmlaYUsuSnRH-eC7bZvXSt9VdH_oh69v6-H2eTZKxtAPp7B2fnp5PT_3t_3j_Pl-emr38XGUi0rTdQtpe8jeosESXGwIJTkXWhKjIbNafBymy_9rf-CbLGs_XX8XrNYONWdhCKxTSRAdlpy-Aa3SUZI) Leap.Love.Grow.
Ray Brehm
P.S. Andy Weir is really unique in that he likes to write these stories told in the first person, alone in space. If you enjoyed The Martian, but haven’t read Hail Mary, I highly recommend it. https∶//rayb.me/hailmary (https://email.raybrehm.com/c/eJxdjkFLxDAQRn9NcywzySRpDzl4WVbUgwgqe5FpMtkWmq2klWX_vVU8Cd_hXR7vk4DOkXPWglcpYKKBnJqCBq0RALUBC7ql6JJIRJMNAoprCCrfhipjaeNS1BgMMiF2OmdEAe489Z48Y697cN4mNYdx2z7Xxtw1-rDvx2-L7DTyNBeuNyVlpyOvY1ieX05P09f1_fTxdnzsr-WhyFnF5bJx3O5TcGgxsx86jRK9516LNZBI1TDMy_n_vT_xVeo6LZffgjPGo6EkBEwm5giDx5ziN9mlUtM)
And also, check out Write Publish Profit 5.0, to see if it is a fit for you: https∶//rayb.us/wpp5 (https://email.raybrehm.com/c/eJxdjs1KxEAQhJ8mcwzdPT0zyWEOXmRFPYigsheZn55NINmEJEvw7Y3iSahDQfFVlXi0lq01BpzKHjNHtqr3BEQIgKTBANWcbBZJqItGQLEVwxK-4iLdWKdpVJ1nk505kjY0hpgcSmlaYUsuSnRH-eC7bZvXSt9VdH_oh69v6-H2eTZKxtAPp7B2fnp5PT_3t_3j_Pl-emr38XGUi0rTdQtpe8jeosESXGwIJTkXWhKjIbNafBymy_9rf-CbLGs_XX8XrNYONWdhCKxTSRAdlpy-Aa3SUZI) Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe <== When you click the link, be sure to check the box on the resulting page in order to unsubscribe. (https://email.raybrehm.com/c/eJx1kEtLxEAMxz9Ne1ySebaHOQiyrKgHEVT2IvPIbAf7Ytqy-O2dFdmDaAgh5PH_kZBBpYRSUoKug8EgnFB1MgwYQwBkHCSwnfAqEHnkkSMgqUpAtp8uUzfs_DTUndFRtsUYYgu68VqrVkdQrWxCiSTr3nTrOi8Vv6nYvrid085RXih_UB5s6i9CpU5jmKc0riXdxmVzi8_JUcX3fhpX69e7UPFbhRKj1a5hSIVlW0aSQxAVU3TROtilK2PT0_PxMW3nt-P76-GhPQ_3A53q64T5u38Fmf8wdTaun06_v_Cz-FKuStP4TVCca-QikAAruI8enMYY_BdDL3UW)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023

I hijacked a tour bus in Buenos Aires

*** For More: Check out our podcast https://ray.fm ***

About 20 years ago, I took a trip to South America with three other pals.
I knew Lou, one the guys, fairly well before hand, and the other two became good friends as a result of that trip.
Midway through the trip, on a flight over to Buenos Aires, Lou mentioned to me that Jeff and Wayne were very impressed with my Spanish speaking skills.
I had become the de facto translator for the group.
One of the days in Buenos Aires, we took a paid tour around the city on a bus.
The bus was not a typical greyhound inside, but more like a school bus. The seats were firm and low. Two to a seat, with those slide down style windows.
This meant that everyone had a clear view of everyone else. Which was great for tours and seeing the guide.
We were the only English speaking customers on the bus, and the tour guide made us welcome by saying everything first in Spanish and then in English as we rode around town.
He was also extremely proud of his city, which made him great as his job.
Early on, I noticed a pattern emerging in the passionate way he shared things too.
He described nearly every single sight as ” the most important.”
He would say… Do you see this statue? This is the most important statue in all of Buenos Aires. Do you see this building? This is the most important building in all of Argentina.
Halfway through the tour, the bus parked next to the “Central Park” of Buenos Aires. We all got off to purchase some cool drinks and snacks for about 30 minutes.
As we all started loading back onto the bus, I noticed the driver and guide were not back on the bus yet.
Armed with the newfound knowledge that my friends were impressed with my Spanish “skills”, I left my seat and went back up to the front.
I picked up the microphone, and it was “hot” (still on). “Buenos Tardes.” I said.
The Spanish speaking crowd chuckled.
Perfect. I thought to myself. A captive audience, and just saying hello made them laugh
They were probably all thinking What is this gringo doing?
I looked outside, no sight of our guide or the driver yet.
I returned to my new audience. Let’s go for it.
I held the microphone up to my lips and said (in Spanish)… “Mira este árbol. Este arbol es el arbol mas importante de toda Argentina.” Look at this tree. This tree is the most important tree in all of Argentina.)
The entire bus broke out in a roar of laughter. They too, had noticed our guide’s passion and use of “t he most important”.
My friends were stunned I would even attempt the prank. I would learn later that they had unsuccessfully scrambled to get my video camera out of my bag and record my few minutes of fame.
Over the next several minutes, I repeated the joke (in Spanish) using other objects in our line of sight: Look at this car parked next to us. This car, is the most important car in all of Buenos Aires. Look at this grass in the park. This grass, is the most important grass in the entire park.
The tour guide arrived to see me entertaining, and he smiled. But he had not heard the details of my antics.
When the tour resumed, he continued describing nearly everything as ” the most important” and the entire tour bus smiled and chuckled each time. Both in appreciation for his passion, and maybe partly for that gringo that had entertained them for a few minutes.
I even got a few ” goodbyes” and ” good jobs” from the others after the tour.
That captive and willing audience made all the difference to my success that day.
Maybe that is why I love email marketing so much.
When you use email, you control the access to your audience of those who have given their email to you. Unlike social media, where the platforms can shut you off or restrict your reach, when you build an email list, you control who you communicate with.
In the beginning email marketing seems like the most complicated and hardest work an author or entrepreneur can take part in. <– Neither of those are not true by the way.
That is why I love that my friend Derek Doepker is hosting his Email Marketing Challenge again on Monday.
Check it out here: https∶//rayb.me/email (https://email.raybrehm.com/c/eJxdjsFKxTAQRb-mWZZMMknMIgs3VnHhQhFdJjOT10LbSFsE_Xrrw5VwOdzN4V5J4D16BKdBcQLGgl5NyWhjQGsAbxBDbyFD9t5WjkRRSod6y19lk3HpqS1qTMKOvRMX2BKJIc4SbUCqpwkcg5rTeBwfe2dvO3N35tfvFzmbLHma1ZX3eR9TG0KF9-FJf-8senh5fnv8XBW19ch0PHDy4KDmUG4MCIWQoxFnNaPaUpnb5f-3P_FVtn1q63XBWxvAIgvqjJYq6RKgMv0AzUtSwQ)
Learning email marketing may be the most important long term use of your time and money as an author because you are building your own audience.
And as a part of my readership, I really appreciate you reading these emails! Leap.Love.Grow.
Ray Brehm
P.S. Take it from me… Email marketing is the most important marketing in all of Buenos Aires (and all of marketing)! https∶//rayb.me/email (https://email.raybrehm.com/c/eJxdjsFKxTAQRb-mWZZMMknMIgs3VnHhQhFdJjOT10LbSFsE_Xrrw5VwOdzN4V5J4D16BKdBcQLGgl5NyWhjQGsAbxBDbyFD9t5WjkRRSod6y19lk3HpqS1qTMKOvRMX2BKJIc4SbUCqpwkcg5rTeBwfe2dvO3N35tfvFzmbLHma1ZX3eR9TG0KF9-FJf-8senh5fnv8XBW19ch0PHDy4KDmUG4MCIWQoxFnNaPaUpnb5f-3P_FVtn1q63XBWxvAIgvqjJYq6RKgMv0AzUtSwQ) Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe <== When you click the link, be sure to check the box on the resulting page in order to unsubscribe. (https://email.raybrehm.com/c/eJx1kMtOxDAMRb-mXVZxnAddZIE0moJYsAAhWDqJQyP6UtpBgq-ng9AsEEheWL7X98hmB8Yoo0ALqKODqLwydXZSSAlCABiplG0QCMgYTLENoWVfKVHowxfuxybMY907ESBGCtiiTpa1bVNL2ug9Vnskn-rB9du2rBVeV_K4Fy258VxWLm9cRsrDOWif8xSXOU_b3p6m9eTXULLnCo9hnjYK222s8GBAQyLrryRwsJZayRpFVJU0fM66obXfbXNnE7x09-JzjSy6x4fnu_epvjjc3_oF5P7D1MX5YX79_YWfxaf9qjxP3wSDaAFVZCVIYUhBeAsphi9I_nU9)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023

Marketing once a month for your business, can it be done?

*** For More: Check out our podcast https://ray.fm ***

In June, I watched something I knew would become a permanent part of my business… a marketing webinar that was totally different to any I’ve attended before… it was genuinely engaging and enjoyable!

The marketing expert presenting the webinar was Tom Poland. You might’ve heard of him as an author – he’s written several bestselling business books.
He has also created a system to recruit high end clients, each month, by performing one webinar.

And if you want to know what I mean when I say his webinar was different, check out this 3-minute video clip (https://email.raybrehm.com/c/eJxdjk9LxDAUxD9NcyxJXpq0hxwEWVwRPAjirbyXvNhK_yxpWFk_vVE8CXMYGH4zw15Za7pedmBF9CoaMlbMXkut5QBSg-6Nbo0lAuQBAQdGdI2RGW-UeVrbsK9i8tQxkR0cae5qh0yEScWBY-hV0EmKxU-lXI4G7hp9qvrh25Wr-2SaN8w1Oo3jZT_mMu_bODZwLwWvOC8PeEw-w9f2dn1-ueHTx2O-nkte4irCvhUM5Ry9VZ1K6KjXioNzONQjIKMR2dOyv_9__Ae-cj7q2u-CBXAKTGQj0UBIQZJTKYZvZHJb_g)

In his Live Interactive Virtual Event (L.I.V.E.), Tom demonstrates how to generate a high-quality flow of new client inquiries, in less than one hour a month, by marketing with webinars.

Tom’s method works even if you:
Have no email list
Have no idea how to attract audiences
Have no budget for advertising your webinars
Have no idea of how to put together the content for your webinar
So long as you’re a professional offering advice, services, or software, with an average sale price of a thousand dollars or more, you can use the method Tom shows you – and it will work for you. (He says this is the biggest lead generation breakthrough for professionals in his lifetime, and he’s been in marketing for 37 years.)

I then interviewed Tom about this (in June’s Book Profit Summit).

Tom’s presenting it again in a few days (Wednesday in the US), so if you’d like to see it for yourself, save your seat right here:
L.I.V.E. demo of marketing with webinars – save your seat now (https://email.raybrehm.com/c/eJxdjstKBDEURL-ms2yS3Juks8hCkMERwYUg7pqblx3px5AOI-PX24oroRYFxeFUckJrVANXoFl0IqJHzYqTXEpugUuQA8oetfdAyRKQTUSmQ17p5mualj5sC5scZA7BRAhR6ewBBRrFreKEpLKyyGY3tXbZO7jr5OnID98v6WifyZeV6jGdxvGy7aWVbR3HDu4lSwuV-YH2yVX4Wt-uzy83evp4rNdzq3NcWNjWRqGdo9NCiUzGD1KkYAxZmRTwiKw6P2_v_x__ga-p7oft16ABjACMCY_XEHLg3ogcwzdhtVq1)
Tom has a “no replay” policy, so you do need to attend live. But there are two times you can choose from.
Pay particular attention to where he gets all his leads, and how he recruits them (hint: it isn’t tough and he doesn’t have to do it himself).
This is one of those skillsets that will benefit you long into the future. And the beautiful thing about this is, Tom is using the exact method of delivery he teaches to present his system. So you can not only listen to his content, but watch how he delivers it to you.
Leap.Love.Grow
Ray Brehm
P.S. https∶//rayb.me/webinars (https://email.raybrehm.com/c/eJxdjrtqxDAQRb_GKo00M5KsQkWaJRsWtgiEtCNpHDv4EWSzYfP1cUKqwC1uczhHonGObKctOlWiKZTIqTGCBtABNSB0BC25lJAlMHIQZt-QrnxPVYa5zeushoP0hCFYDpopsxSdofNJQvBA1gY1xWHfP7YGHxo4Hfvh21mO9ylpXLhuSmYep0fehljxa3m9XZ_vfHl_qrfzXqcyq7wuO-f9XKIz1vTsUwdGsvccQCzqQqrGNK1v__P-wBep27guvwaH6A1SETp6MfdZJ2_6kr8B685Uaw) Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe <== When you click the link, be sure to check the box on the resulting page in order to unsubscribe. (https://email.raybrehm.com/c/eJx1kE9rwzAMxT9NfCy25NjJwYfBKOsY7DAYu8q20njLPxy30H36pWP0MDbQQeg9vR8SO2WMrhtZoxHRqai9NiI5kACyRQkIjYadNt4jcUtILRPZSstMF5-5H3dhHkXvolFWKtaxMQBgoGssoexibAiksSgG15eyrBXeVbDfipa085xXzh-cR0rDNWib8xSXOU1la0_TevJryMlzhfswT4VCOcQK742qVUfWN6A4WEstcI0y6goMX7MeaO03W8bP6e38_HKhp_fHfD6UPMRR3Bzub_0Gcv9hRHZ-mI-_v_Cz-Lpdlebpm2AQrUIdWUvSGLogvVVdDF_reXcP)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023

The Costco Law of Attraction

*** For More: Check out our podcast https://ray.fm ***

I noticed a (perhaps disturbing) trend recently in our household.
The kids are anxious to go with their Mom, to shop at Costco. This is especially perplexing because it is over 30 minutes away, and they love to play at home.
As a kid, I never wanted to go shopping with my mom. Way too boring.
So, when I asked why, it instantly became clear. They are attracted to… the free samples.
Costco appears to be one the few grocers in our area, that still takes pride in the number of free sample stands it sets up daily. If I see them at any other market, it is maybe one or two on Saturdays only.
So, when kids become excited to go to Costco, you have to give the store credit for their wisdom. They have created a win-win-win scenario.
The kids win with the free samples.
The vendor products get taste tested and exposed to the customers (the parents enjoy the samples too).
Costco gets most likely attracts more customers, and results in more products purchased. I call it the Costco Law of Attraction. You know who else does this well?
My friends at Infostack (Tom Morkes and Cary Richards).
They are experts at assembling these win-win-win scenarios.
Take for example their Write.Publish.Profit 5.0 stack.
The stack is a batch of courses, books, programs for authors valued at $9,142.28. They sell it for $49. A super deal for authors. The authors who purchase are like the customers at Costco. Getting a great deal on a huge amount of content. They also get to sample all of the different contributors, and see who they like to learn from.
Infostack itself benefits from the high volume of sales (even at the extremely low sales price). Infostack is just like Costco. The contributors are like the Costco vendors. They make money by sending new customers to the store, but arguably benefit more from getting in front of increasingly larger audiences. As a contributor myself, I get new optin emails daily from contributing courses to the stacks Infostack creates.
A true win-win-win solution.
And as I mentioned, if you are an author, and didn’t grab this stack when it first came out in June, you may want to check it out now. There is a flash sale going on for the next five days. https∶//rayb.us/wpp5 (https://email.raybrehm.com/c/eJxdjrtOxDAQRb8mLiOPZ_wqXNCsoA0LSHTjRzZBeSkOQvv3BESFdIvTHJ1bAhhDWqPzTuQAmSIZMQYllZIeJRhJ2rWyB81IJAnJeqUakjvf416GuU3rLIbA4JNHioqTBWWjiwXZOaU1J1kMiCkMx7HVBh8adTn347ef9aSvbdOizDxOj1yHsHW3t-f7pavv_GK6Ba8fV55FWpeD0_GUgwENPZ8FBSVZy14VjTKT2EOc1tv_a3_ia9nruC6_BYNoASkXkkyY-iSjhT6nbzN2UPU) Leap.Love.Grow.
Ray Brehm
P.S. This win-win-win “stack” solution is so good for all involved, it is one of the things I will be teaching at a new workshop in December. More on that later.
For now, see if this is a fit for you: https∶//rayb.us/wpp5 (https://email.raybrehm.com/c/eJxdjrtOxDAQRb8mLiOPZ_wqXNCsoA0LSHTjRzZBeSkOQvv3BESFdIvTHJ1bAhhDWqPzTuQAmSIZMQYllZIeJRhJ2rWyB81IJAnJeqUakjvf416GuU3rLIbA4JNHioqTBWWjiwXZOaU1J1kMiCkMx7HVBh8adTn347ef9aSvbdOizDxOj1yHsHW3t-f7pavv_GK6Ba8fV55FWpeD0_GUgwENPZ8FBSVZy14VjTKT2EOc1tv_a3_ia9nruC6_BYNoASkXkkyY-iSjhT6nbzN2UPU) Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

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The P.T. Barnum Strategy

*** For More: Check out our podcast https://ray.fm ***

This past week, we watched The Greatest Showman. This was the first time for my kids, and they loved it!
I recall going to the circus as a child, with a short list of what I wanted to see.
I loved the trapeze, the elephants and the lions.
Those were my main reasons for going.
Inevitably, however, I would leave the circus loving some of the other amazing acts just as much.
The part where they invited all the kids to come down and ride in carriages around the arena as part of the finale comes to mind.
There were amazing horse riders, sword swallowers, tiger tamers and many other acts that I left the event raving about.
Plus, of course, the cotton candy.
Now, had you mentioned these other acts prior to going, in hopes of luring me to the circus (without my favorites included), I would not have been nearly as interested.
I came for certain acts, and left loving some new ones. This was P.T. Barnum’s strategy: provide a wide variety of entertainment to attract all types of people with different interests, and they will fall in love with the other acts once they are there.
The same is true when you are just starting out as an author.
It can be hard to get more eyes on your “act” in the beginning.
But if you can showcase your talent alongside others, you can attract and build your own audience and readership.
It is a way to get more eyes on you and your work.
Rather than waiting years for your name to be in headlines, you can jump start the process.
When you take part in an anthology, you have multiple authors bringing attention to the book, which in turn brings eyes on you, as a co-author.
I call it crowdsourcing an audience.
That is why I host, and also participate in, as many anthologies as possible.
With an anthology, I know there will forever be multiple authors bringing attention to that book, and as a result, more people will be introduced to me and my work.
That is just one of the many reasons I think a well-run anthology is one of the Greatest Shows on Earth for Authors.
Well, that and the cotton candy. Leap. Love. Grow.
Ray Brehm
P.S. Your “Greatest Show” awaits. Our latest anthology, The Habits Code, is open for enrollment this week. https∶//co-author.me/ (https://email.raybrehm.com/c/eJx1jj1rwzAURX-NtdU8ffp50BAoJVlCSmmgoyRLlaltGVmFxr–SuhauMu9w7nHa6oUY8ABJRk0HYQVioyaQR174JSC4LI1UnQDE51XYB2K0AjI5mazj3Pr0kyi5ohBcWOp8IA2APBgHMVge48ebU8mHUtZt4YfGvZS49KT-S4x5Xb2tRI_m3E6mi1quO7u1r2_fTzP51csx8tPf16JS0sxrpwGrZiVAftQf6RkUlVnDoYKkvVdakqfvE3ha8elau5mHX2-sx-if5Srz9uYlsfdPzj-C4zYViw) Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.

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and family.

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The George Costanza School of Self-Publishing

*** For More: Check out our podcast https://ray.fm ***

There is this classic episode of Seinfeld called The Reverse Peephole.
There are a lot of storylines and subplots in this episode, but the primary revolves around the group planning to pool their money together and buy a massage recliner chair as an apartment warming gift for a friend.
George proclaims himself the one in charge of buying the chair, because he has a “ sixth sense for these sorts of things.”
He infers that he is good at finding deals.
To which Jerry replies, “ Cheapness is not a sense.”
Since the gift is a surprise, George has it delivered to his apartment to hold until the housewarming party.
While keeping the chair safe, George becomes addicted to sitting in the chair, and because of this denies having even bought the chair yet.
As the days pass, the rest of the group, for various reasons, turn sour on the whole idea of going in on the gift.
As George procrastinates revealing he has already bought it, the group one by one drop out of the commitment.
This leaves George with the chair, which he can decidedly not admit he had purchased at this point.
Most starting authors have probably had this same sort of procrastination.
I call it the George Constanza School of Self-Publishing.
I suffered from it for a long time myself when I started.
We become experts at excuses (we can come up with all kinds of good reasons to procrastinate), but not at the actual execution of writing and publishing. “I don’t have enough time.” “I need to take one more class.” “I can’t afford the editors, formatters, cover designers, and marketing” I need someone else to read and approve my manuscript.
Admittedly, I never suffered from this last one.
The truth is…
To become confident in something, all it really takes is committing to it one way or another.
I had 15 years of sticky notes in a folder of ideas and books I was “going” to write.
I used those same excuses above.
Then one day, at a conference, I walked by a vendor booth advertising an anthology.
All I had to do was write one chapter, then I would have a book and be a bestselling author.
The price tag for that book was steep (7k), but the monetary commitment would ensure I would stop the procrastination madness, and finally become an author.
That quick decision and commitment changed the trajectory of my career.
It also motivated me to learn more.
A year and a half later I was a “book guy” and helping others.
And participating in that anthology inspired me to create my own series of anthologies (with a much lower price tag).
All it took was expelling myself from the and taking action. George Costanza School of Self-Publishing
Our latest anthology, The Habits Code, is open for enrollment this week.
You can learn more here: https∶//co-author.me/ (https://email.raybrehm.com/c/eJx1jrtOxDAURL8m7oiur19J4YIGLcU2i4QQnZ-biDhe2QbBfj3eFS3SaKRpzpygqZRIJQAH4jX13HJJVo2ACHMvBgLUaAFtiJZHo2yQzg0civmxJSxpdDmRRUfBonIwM-PniN5wiopZz12MVEEAsumltUsd2OOATz0uP5jPtuQyptAnCcms28HURR9P79-JpS-1vr3g1LCKmg_E5b0Z1569lmhFnOYIkxUChezODAzlpOib1JbPbMzx4zrtXfNqLmsoN_Zd9I_yGkpd836_-wfHfgFakVcG) Leap.Love.Grow.
Ray Brehm
P.S. While the George Costanza School of Self-Publishing is used as a reference for procrastination, I do think it would be a cool name (or at least funny) name a course. Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

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Does this cross the “creepy line”?

*** For More: Check out our podcast https://ray.fm ***

There is this documentary on Netflix called The Creepy Line.
It is about how big tech social media claim to ” approach the creepy line, but not cross it” in regards to your personal data and what they use it for.
It is quite disturbing.
In fact, I watched this long before the current revelations about the government secretly telling social media companies who and what to censor. They even reveal how they can modify public opinion toward the preferred narrative by showing posts they will know makes each type of person angry.
Scary, but probably worth a watch.
The flip side of the creepy line is the data you want people to know about you, especially when it comes to your expertise and your business.
Whether you are an author, speaker, coach, course creator, thoughtleader, or any other type of expert….
Are you doing enough of the type of data sharing you need to be?
How easy is it for people to make a first impression about you before even speaking with you?
I am not talking about typical social media posting and telling each other what you had for breakfast.
Here are some things I have heard from people I met this year: “Ray, I looked around online and I like the kind of things you are doing.” “Ray, I know who you are…let’s connect.” “Wow, I can’t believe how many books you have written.” “I looked you up on Amazon, and you are serious about your craft based on the number of books you have published.”
What I realized was they were really saying was: “Ray, I see your Amazon Author account and I see you have written a bunch of books on the subject of _________.”
It is easy to see (or even assume) one’s level of authority online.
And a lot of that has to do with the number of books in your author library (those that you have authored OR co-authored).
It is also easier than you think to beef up the number of books your name is attached to or get your name as the author on that first book.
Just join with other authors and create anthologies.
Our latest anthology, The Habits Code, is open for enrollment this week.
You can learn more here: https∶//co-author.me/ (https://email.raybrehm.com/c/eJx1jstqwzAQRb_G2tWMRo9ICy1KS2gC2ZVAl7IekYltBVmmNF9fJXRbGC4zDJx7gqFSIqVyB0i8oZ4PXJLRICCChvYBLnSP0TquudMtdFCy41Dsz1BCmnuXZ5JMVB6YFDa4nUfwErhC29agIhMycjKZVOtt7dhrh_s2Lr_YraZc-jm0k4TZjtOHXZM5bVM-7S9f57V-fl-Pyr0N7xtxeanW1YM3EgcRlY6gBiFQyObMwFJOinlITfnC-hyvd7U0zbu9jaE82E_RP8o5lHXMy7PuHxz7BXqbVj0) Leap.Love.Grow.
Ray Brehm
P.S. I am pretty much off social media (not solely because of The Creepy Line film), but because of the time suck social media can cause. I spend most of my time on email and summits. Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
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You can lead an Author to Water, but you can’t make him Think

*** For More: Check out our podcast https://ray.fm ***

Last week, during the midst of our highly successful Bestseller Secrets Summit, I received an email.
The sender wanted to send me a free copy of his book, and autograph it, if I would send him my home address.
I had never met or spoken to him before, so I tagged it to review and respond later. (I don’t give out my address to strangers, and as a practice, I don’t accept unsolicited gifts either – more on that later)
A couple of days passed, and I got a second email. It started… I know this is the worst time to ask , being in the middle of your summit, but I wanted to offer you a free, autographed copy of my book (on fishing). Just send me your address, I will even write dedication to your kids.”
It was already tagged to review, and yes, I was occupied with peak summit time, receiving 1000s of emails per day.
But I was also getting a strange feeling about it. Nevertheless, I left it in my review file for later.
Monday morning, after the exhausting final weekend encore of our summit, I walked my groggy self to my office and opened up my email.
There was email #3. “Ray, this is my THIRD AND FINAL offer for me to send you a copy of my book that I will autograph for you.”
Wow. So, you knew it was the worst time to ask, you still did, and then got angry when you didn’t get what you wanted?
Ironically, this is someone who claimed to be “watching” the Bestseller Secrets Summit, which had a common theme of relationship building (and certainly not book pushing) among the speakers.
I guess you can lead an author to water, but you can’t make him think.
I am not sure how many people would want a free book after receiving an ultimatum like that, but I am not one of them.
I ran it by one of my mentors and he shared that ” you should not accept unsolicited gifts from people you don’t know, because there is a good chance they now believe you owe them something.”
After hearing that, I could already see that in the tone in his last email. It was like I already owed him something, because he had offered it. So, what is the right thing to do if you want to connect with people?
Always be relationship building. But especially from the point of not expecting anything in return. There is only one reason someone would get angry (or snippy) about someone not immediately accepting a free gift.
For creating and building relationships, one of my favorite methods is collaborations (like virtual summits, podcast interviews, or anthologies).
That is why I run multiple anthologies every year, because it helps people get connected (to me and others) via association, as co-authors of a book.
In fact, many of my partners today were people who participated on one of my earlier anthology books (a great example is my book Author Inc).
The beauty of anthologies is you can… Share the cost of all of those things like editing, formatting, marketing, cover, launching Tap into the marketing efforts of authors past and present in a group way (we do this in our books via a book series of anthologies) Guarantee the cover is one that has already a tried and tested format Vet a professional editor who is proven and tested, but the costs are paid by a group You automatically get launched using a plan that works every time, and you don’t have to figure it out on your own (or take a course for it) You get Done-For-You treatment, but the cost is spread across a group of authors You are guaranteed to hit Bestseller on Amazon, and forever be known as a Bestselling Author You and other authors work together in perpetuity to promote a book, that brings attention to you and your writing You can add your first or another book to your author portfolio, for a fraction of the time, effort and cost The topic of the book is researched and in a niche that commands lots of attention and downloads on Amazon
Here is how it works:
You write a chapter and the rest is done for you.
This includes: Other authors are recruited, each focusing on writing one good chapter The cover is professionally designed The book description is written using proven copywriting Good anthologies use a book series to further enhance the value of all books to authors The book is marketed and launched for you, in a proven fashion You build authority, another (or first) book to your portfolio Bestselling Author Status A way to get your message to more people about your flagship book and/or your services
When you use a passive relationship building method like anthologies (or summits/podcasts), there is no need to push people to accept your books. They will most likely research what you have written on their own.
As a matter of fact, it is pretty common once you have connected with someone, who shares common interests, to send a copy of your book if it matches that common interest.
You can learn more about this concept, and our current anthology here: https∶//co-author.me/ (https://email.raybrehm.com/c/eJx1zk9LxDAQh-FP09wsyWSSNoccBFm2iigiXiWTP7a4bUoaD7uf3u7iVZjLXN7fE63QGnjHETkLVgQk1GyywAG44QJASJQtEklIXKOTpARhg7y4M5U4zq3PMxstJRG7YELwnTGgTCRDHhCCUMg73bGTHWtdt0beN3DYz-c791PHXNo57i-Ls5tOR7eNNh2Gt_NDf_x8eXVPj891fZ-Gnvm8VOfrEKwGUqk3ifekFCi9myV3AlmxV9Qpf8k2p-9Lv-zMi1unWK7tG_Sv8hHLNuXlNvdPTv4CLi9VjQ) Leap.Love.Grow.
Ray Brehm
P.S. If you take nothing else from this email, it is this. How you approach others can have an exponential long-term impact on your career (good or bad). But simply being nice when meeting people and growing your relationships (even passively) is the best way I know to move forward quickly. In fact, Derek Doepker and I are going to do a training on this next week. Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe <== When you click the link, be sure to check the box on the resulting page in order to unsubscribe. (https://email.raybrehm.com/c/eJx1kE9rwzAMxT9Ncgy2_CfJwYdBCc3G2Bhj12HZzmKa2MFJD-2nnzNYd1lBByE9fk9PTlEpgdSEc1JaRS1HLkuvgACQllAAyjirOCKDgUiuGQqKvOAk6QsmN86ViXM5qppaAnUtKbRGikYINGDaupXWojRalpMat21ZC_ZQQJdLL75Cl1aXTi7N2k87KM9dsEv0YcvtOaxnXE3y6ArWmRg2bbbeFuwgAcXQtANpUAgQMp_NiKa8AOl21lGvY5YNXf92OTTHz5dX_fT4vC3vvm_Km0L9v78ZqXs2ZVJ7_Cl-sSoOp2sT8kOuOdFfkl_KR47oY_ixu4Nj3_tQeBY)
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Crowdsourcing a Bestseller

*** For More: Check out our podcast https://ray.fm ***

We have all been through it.
You spend all your blood, sweat and tears writing your future “bestseller”…
…only to find out, there is way more to it.
You need a cover, a professional cover (not one you personally throw together on Canva).
You need an editor.
You need someone to look over what you wrote and make sure “it is good.”
Then you need a good book description.
You need to choose categories and keywords.
Then you need a launch plan. You need to figure out what type of marketing works, and then time it all properly. Which is almost impossible if you haven’t already done it many times. Even then, will people buy it? Will they read it?
That is why many people will start writing, but never finish.
It can be incredibly overwhelming.
That is why authors look at hiring Done-For-You services, to get it all done for them. But those aren’t cheap, even if they handle everyone of those items mentioned above.
And in all of the above cases, you are in it alone (even if you are simply evaluating Done-For-You services).
But what if… You could share the cost of all of those things You could tap into the marketing efforts of authors past and present in a group way You could guarantee the cover is one that has already a tried and tested format You could get a professional editor who is proven and tested, but the costs are paid by a group
You automatically get launched using a plan that works every time, and you don’t have to figure it out on your own (or take a course for it) You get Done-For-You treatment, but the cost is spread across a group of authors You are guaranteed to hit Bestseller on Amazon, and forever be known as a Bestselling Author You and other authors work together in perpetuity to promote a book, that brings attention to you and your writing You can add your first or another book to your author portfolio, for a fraction of the time, effort and cost The topic of the book is researched and in a niche that commands lots of attention and downloads on Amazon
You can do this by what I call crowdsourcing a bestseller.
The whole idea is participating in a professionally run anthology.
You write a chapter and the rest is done for you: Other authors are recruited, each focusing on writing one good chapter The cover is professionally designed The book description is written using proven copywriting Good anthologies use a book series to further enhance the value of all books to authors The book is marketed and launched for you, in a proven fashion You build authority, another (or first) book to your portfolio Bestselling Author Status A way to get your message to more people about your flagship book and/or your services
If you look in my portfolio on Amazon, nearly 1/3 of the books are anthologies.
They can beef up your portfolio and your authority for a fraction of the time, cost and effort.
You can learn more about this concept, and our current anthology here: https∶//co-author.me/ (https://email.raybrehm.com/c/eJx1jslqw0AQRL_Gc4vonqXVOszBBEKcDzD4FGZTJLSMGUmB6Osjm1wDdalDvXrJIhE2dQ3SiGgxaq9J9FaClMAKJSAZrnSigMF78gYjQThpKO7Hl9RNVciT6CzUx7KOHrxhdo5JAUUMjlk3ARnEaLt1vS8ndT7JtyMhv7ht7XKppnRUkSbXj-9u6az5NBechtdtu12H28f3TllFEfK8urBeoiXpTctNC-yNkYYOZwUOtSj2ITXmL1Xldth5PjR3d-9TebCfon-UaypLn-fn3T849QtjSFXf) Leap.Love.Grow.
Ray Brehm
P.S. Our next book is called The Habits Code, with a scheduled release in January 2023. It will be the sixth title in our “Code” series, an already very popular, established series. It will also be a bestseller and we are looking for co-authors. Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.

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