The Man who wants to make you the Ragnar Lothbrok of your world

*** For More: Check out our podcast https://ray.fm ***

Hi Blog,

I am currently watching the series _VIKINGS_ on Amazon Prime.

The hero of the story is Ragnar Lothbrok.

Ragnar begins as a farmer, and then becomes a Viking who desires to raid to the East.

England in particular.

At the time the series begins, the Vikings only raided the East, believing nothing existed to the West of them.

But Ragnar had met a wanderer who told him about the West, and riches in England.

Ragnar went against the local Earl’s orders and indeed raided to the West.

He and his band came back with wealth and fame.

Fame was arguably more important than wealth to the Vikings.

As the series progresses, Ragnar increases his fame and reputation.

He is also different from many other Vikings.

He is unpredictable, and in many astonishing situations, is also kind and loyal.

He is beloved, even ironically, by those who want to kill him.

As his fame grows, it takes on a life of its own.

At one point (in season 4), a wagon driver he meets tells him they expected him to be six feet tall.

And that is what happens when the word spreads.

When I was just starting out, I met an incredible guy named Nick Nanton.

His primary goal in life is helping entrepreneurs get noticed.

You could say that he helps people get that Ragnar Lothbrok notoriety.

I bought many of his high-ticket products, and they were incredibly beneficial to me.

Specifically, he helped me become a published author, and get featured in USA Today, Fox News, CNN, and CNBC.

He also hosted a mastermind and got us access to tour Google and Tesla privately.

And now, about 6 years later, I am speaking alongside him at the EMPIRE BUILDERS SUMMIT.

It feels so cool…

https://ray.fm/empire [https://raybrehm.krtra.com/c/Kynu1fp2BTlF/DGoV]

_Leap. Love. Grow._

RAY “RAGNAR” BREHM

P.S. There are many other “Ragnar makers” on this summit as well. Check out the registration page and see if any of them interest you.

The summit is free to attend and watch. You can also buy lifetime access for a nominal fee.

https://ray.fm/empire [https://raybrehm.krtra.com/c/Kynu1fp2BTlF/DGoV]

Are you prepared for your Copernicus Moment?

*** For More: Check out our podcast https://ray.fm ***

Hi Blog,

> “We revolve around the Sun like any other planet.” > > —Nicolaus Copernicus

In the year 1515, Copernicus, a Polish Priest, proposed that the earth was not the center of the universe, but that it was a planet, and all planets circled the sun. He did not publish this theory for nearly 30 years, right before his death.

Galileo, nearly 100 years later (in 1610), confirmed this theory by observing the moons around Jupiter and also the phases of Venus.

Most people did not accept these theories for quite some time (arguably until 1687 when Newton explained gravity).

Fast forward to Christmas Day, 2015, when my first solo book, _Author Your Success_ hit the Amazon Bestseller list.

I couldn’t believe it._ _

_I finally made it. _

_I wrote my first book and it was a bestseller._

_Passive income, fame and financial independence were only a matter of time now. _

I had followed one of many gurus, who had alluded that there was substantial money to follow.

About three weeks later, I realized the truth.

I would probably make about $20 a month in royalties on that book (if I left things the way they were).

That was my Copernicus Moment.

That was when I realized my book was not the center of my business universe.

At least, not from the income perspective.

Your book can contribute to the bottom line.

But it won’t be anywhere near your top earner.

Your online universe revolves around you (and your audience).

And once you realize that, even if it bothers you at first that the book won’t do it on its own, that universe can thrive.

Think of that universe as your empire, to craft the way you want.

You just need some ideas for building your empire now…

That is where my friend Honorée Corder comes in.

She is an empire builder with more than a dozen six- and seven-figure income streams. She’s an executive and strategic book coach, TEDx speaker, and author of over 50 books (including _You Must Write a Book_) with over 4 million books sold worldwide.

And…

she has just opened registration to her amazing EMPIRE BUILDERS SUMMIT.

The Empire Builders Summit is SPECIFICALLY FOR AUTHORS who want to do more with their book and build a business.

It’s free to attend.

And she has assembled an inspiring list of thoughtleaders to help you BUILD YOUR EMPIRE AND GROW YOUR INCOME. People like Rory Vaden, Rachel Richards, Nick Nanton, Brandon Straza — plus many more!

They will share ideas and strategies like:

* Finding Your Uniqueness with Rory Vaden * Using Creative Collaborations with Nick Nanton * Small Businesses Build Big Empires with Helen Bullen * How to Grow Your Empire Utilizing Virtual Summits with Ray Brehm (that’s me) * The Only Business Shortcut You Need To Know with Dani Whitestone * Plus much, much more!

You can check it out here:

https://ray.fm/empire [https://raybrehm.krtra.com/c/dT3wUS6yMYdT/DGoV]

_Leap. Love. Grow._

RAY BREHM

P.S. Your Copernicus Moment should not be one of sorrow, but of the realization that you have abundant opportunity in front of you.

https://ray.fm/empire [https://raybrehm.krtra.com/c/dT3wUS6yMYdT/DGoV]

Last Day for $200 off Audiobooks Made Easy

*** For More: Check out our podcast https://ray.fm ***

Hi Blog,

Just a quick heads up, last call for Derek Doepker’s Audiobooks Made Easy course.

Use this link, and it should autofill the $200 coupon, but if it doesn’t, the coupon code is “ray”. This reduces the course from $497 to $297.

https://audiobooksmadeeasy.com/ray [https://raybrehm.krtra.com/c/CsGaoycifglF/DGoV]

_Leap. Love. Grow._

RAY BREHM

P.S. The discount code expires at midnight. I have the course myself, and it is one of the best I have ever taken. It is succinct, no fluff, and helps you get those audiobooks out there (which adds another buy button to your portfolio).

Former Rocker Dispels Myths About Audiobooks

*** For More: Check out our podcast https://ray.fm ***

Hi Blog,

It is always easier to let someone else do the hard work of figuring something out.

For instance, when it comes to data, keywords and Amazon, I could test things myself and spend years on it, or just go read Dave Chesson’s blog (Kindlepreneur).

When it comes to audiobooks, the general consensus is that it is too costly and/or complicated to get them done.

The complexity comes in when you look at ACX (Amazon’s audiobook arm) requirements.

Files need to:

* contain only one chapter/section per file, with the section header read aloud * have a running time no longer than 120 minutes * have room tone at the beginning and end and be free of extraneous sounds * Measure between -23dB and -18dB RMS and have a -3dB peak values and a maximum -60dB noise floor * be a 192kbps or higher MP3, Constant Bit Rate (CBR) at 44.1 khz

Derek Doepker shared the above requirements on Thursday during his audiobook training.

Now, I don’t know about you, but I have zero interest in figuring out how to do all that.

I would rather have a rocker who has a degree in music composition figure it all out for me.

That is why I love Derek’s_ Audiobooks for Every Author_ free training from Thursday.

He also has an easy-to-use course that shows you all of those exact settings above, so you don’t have to worry about it.

All you have to do is set it up in the software and hit record.

Let the rocker worry about bit rates and all that other jazz… er, I mean rock.

_Leap. Love. Grow._

RAY BREHM

P.S. There is a replay for Derek’s audiobook training in case you missed it. I will be there until Sunday.

https://bestsellersecrets.com/audiobooksreplayray [https://raybrehm.krtra.com/c/e5oAfMHK73dT/DGoV]

What Never To Do When Reaching Out To An Influencer

*** For More: Check out our podcast https://ray.fm ***

Hi Blog,

Never assume you know how someone will react when you reach out.

I love telling this story, though it is embarrassing.

When I first wanted to connect with Derek Doepker, I figured the easiest way to do it would be to friend him on Facebook.

But it felt scary.

What if he rejected me, or worse, ignored me?

I recall hovering my mouse over the friend button for about 20 minutes, inventing all different kinds of outcomes in my mind.

Then I decided to wait.

I waited another 24 hours to get up the guts to use that very unobtrusive way to connect.

The result?

He accepted the friendship in minutes.

I have had similar experiences reaching out to people on email.

I would say, _my name is Ray Brehm and seem to travel in the same circles as you._

Many times the response was a friendly…

_”I know who you are. Sure, let’s chat!”_

Yet, human nature tells us to be scared and let our minds run rampant with the worst-case scenarios.

The truth is, when I was a young and single man, just asking a woman for a phone number was a traumatic experience.

Most people are very nice when you reach out, and even if they aren’t, at least you know not to put them up on a pedestal anymore.

Fast forward to yesterday, and Derek gave a free training session to my audience about audiobooks.

The day before, I presented something to his audience.

It is hard to describe how wrong your negative mind can steer you.

You just have to reach out, no reason to hesitate.

_Leap. Love. Grow._

RAY BREHM

P.S. Derek’s audiobook training was excellent, and the replay is up in case you missed it.

https://bestsellersecrets.com/audiobooksreplayray [https://raybrehm.krtra.com/c/h3ToODpvbqXc/DGoV]

He also offers a paid training, where you can look over his shoulder and get the exact settings to record your own audiobooks.

In fact, he gave all the attendees a $200 off coupon for that training in the free session today. You can grab that coupon from the replay if you like what you see. The replay will be up through Sunday.

By the way, one of the next things I did when I was connecting with Derek was send him a testimonial about his course (because it is superb). And later, when I asked him to let me interview him, he remembered it.

The First Time Is The Charm

*** For More: Check out our podcast https://ray.fm ***

Hi Blog,

Every author has that first book.

The one they cringe at, and prefer if nobody reads.

It doesn’t feel that way when you write it.

But write a couple more books, and that first one starts to feel slightly embarrassing.

And that is a good thing.

That means you are getting better at your craft.

Getting to your second attempt is one of the best things you can do in any endeavor.

Which makes _the first time the charm._

You make tremendous progress when you complete that first version of anything…

* Your book * Your virtual summit * Your first opt-in page * Your first course * Your first coaching call

Not only do you improve your skills, you learn some things along the way.

It has been that way with my first book, my first summit, my first webinar, my first email outreach to an influencer.

They say _if you don’t look back on the things you were doing a year ago and cringe; you aren’t moving forward fast enough._

When I recorded my first audiobook, I learned a ton of things.

I learned how to use Audacity, the different things you have to do to pass Amazon’s ACX requirements, and how to make my written book better (reading it aloud will do that).

Another very important thing I learned later was, it takes almost as much effort on my part to hire a narrator as it does to record and produce the audiobook myself.

With a narrator, you still have to review all the tracks, and potentially update things in your book, and then review the tracks again.

I will still hire narrators in the future, but not because I think it will save me time.

Mostly because I like professional voices for some of my books.

This is something I wouldn’t have known if I hadn’t taken action on that first audiobook.

The whole reason I did know was because I attended Derek Doepker’s training _Audiobooks for Every Author._

He makes the whole audiobook process easy to understand.

The training is free tomorrow.

https://bestsellersecrets.com/audiobooksray [https://raybrehm.krtra.com/c/nH94sY2vUxa4/DGoV]

Just remember, _the first time is the charm._

See you there!

_Leap. Love. Grow._

RAY BREHM

Producing Audiobooks on a Limited Budget

*** For More: Check out our podcast https://ray.fm ***

Hi Blog,

Imagine getting into kindle publishing in the early days… before it was swamped with competition.

That’s a bit what the audiobook market is like now.

Tons of buyers, but not as many authors to compete with.

There is a challenge though…

_How do you actually turn your book into an audiobook?_

… especially if you don’t want to spend $1,300 or more on every full-length book you have.

To help you out, I invited my friend Derek Doepker to share three methods to turn your book into an audiobook to make more royalties and reach more fans.

Even cooler is that you’ll discover how to produce audiobooks even if you’re on a limited budget… including how to create an audiobook without any out of pocket investment.

The workshop is on THURSDAY, SEPTEMBER 2ND, AT 3PM EST / 12PM PST.

In the workshop, you’ll see:

* Why audiobooks have gone from a ‘cool to have’ to a ‘must have’ for some authors wanting to make a living from their writing * What you need to know before deciding whether to outsource or produce your own audiobooks that could save you thousands of dollars. * Where to hire professional audiobook narrators if you wish to outsource. * The exact microphone, software, and equipment you need to produce limitless top-quality audiobooks on a shoestring budget. * Your audiobook questions answered personally.

Register now at:

https://bestsellersecrets.com/audiobooksray [https://raybrehm.krtra.com/c/u1fGeLrX26Cp/DGoV]

See you there!

_Leap. Love. Grow._

RAY BREHM

P.S. This isn’t the first time I have shared Derek’s training. But even if you have seen it before, if you haven’t started moving forward on your audiobook, this is a great opportunity to re-engage.

Plus, Derek always updates the training with the latest information and strategies.

https://bestsellersecrets.com/audiobooksray [https://raybrehm.krtra.com/c/u1fGeLrX26Cp/DGoV]

You may be missing out on royalties, and they won’t remind you

*** For More: Check out our podcast https://ray.fm ***

Hi Blog,

Want more royalties?

A great way to do it is to give people more options to buy and consume your existing content.

There are many people who will buy both a version of your book to read (Kindle or paperback) and a version to listen to.

Queue the triumphant music…

Audiobooks are booming in popularity, and they’re only growing.

With so many people craving audiobooks these days, if you’re not providing them, you could be losing out on extra royalties every month.

The great thing is, unlike ebooks, it’s not overly crowded, so you stand a much better chance of having your books being seen and sold there.

To help you tap into the audiobook market, I invited Derek Doepker to share how you can turn your book into audio on any budget.

You can join us on Thursday, SEPTEMBER 2ND, AT 3PM EST / 12PM PST.

He’ll answer all your questions about whether it’s best to do it yourself, or outsource.

Even if you live outside the US and UK (ACX distribution territories) you can still use ACX and another resource with some special secrets he’ll share.

At this training, you’ll discover…

* How audiobooks are generating hundreds to thousands of extra dollars in royalties for some self-published authors on auto-pilot. * How you can produce audiobooks on any budget, and distribute them from anywhere in the world. * The critical facts you have to consider before deciding whether to outsource or produce your own audiobooks that could save you thousands of dollars. * Where to hire professional audiobook narrators if you wish to outsource. * The exact microphone, software, and equipment you need to produce limitless top-quality audiobooks on a shoestring budget. * Your audiobook questions answered by Derek personally.

Register now at

https://bestsellersecrets.com/audiobooksray [https://raybrehm.krtra.com/c/JnK7qs5p1elF/DGoV]

See you there!

_Leap. Love. Grow._

RAY BREHM

P.S. This isn’t the first time I have shared Derek’s training. But even if you have seen it before, if you haven’t started moving forward on your audiobook, this is a great opportunity to re-engage.

Plus, Derek always updates the training with the latest information and strategies.

https://bestsellersecrets.com/audiobooksray [https://raybrehm.krtra.com/c/JnK7qs5p1elF/DGoV]

We paid them to help clear their mangroves

*** For More: Check out our podcast https://ray.fm ***

Hi Blog,

This past Thursday we had an incredible time at Kualoa Ranch in Hawaii.

We toured a 125-acre, 800-year-old Hawaiian Fishpond.

It is one of the largest and most well-preserved fishponds on the island of O’ahu.

Considering the many similarities across Polynesia, the fishpond concept was unique to Hawaii.

The pond contains brackish water (a combination of fresh and seawater).

There is a wall built around it with a couple of small gates that go up and down with the tide that allow fish to come in.

This created a self-sustainable system where they could grow and harvest ocean fish without going out to sea.

At some point, foreigners brought mangroves to Hawaii, and the result has had both positive and negative effects on the fishponds.

In this pond, mangroves help keep out poachers.

But these fast spreading trees can overgrow quickly, and need to be controlled.

As part of our tour, they took us out to the ocean wall, and we helped pick small, newly rooted mangroves that were growing on and in the wall itself.

The wall is made of meticulously stacked stones, completed over 800 years ago.

The stones are dry stacked, so the mangroves could destroy the wall easily if left alone.

As part of our tour, we helped control the mangroves.

And it was a lot of fun.

Plus, we received an excellent education about the entire system.

When we finished, I couldn’t help but reflect on the fact that we _paid to do work for them and loved doing it._

In a sense, that is what Amazon has you do for your book.

You publish on their platform; they get a cut or your royalty AND you need to pay them to show your book to more people (via ads).

Now, that is not quite as noble as our fishpond.

But you can bypass this system, and get some of the best real estate on Amazon free when you create a series for your books.

Then you can share your message with the world faster.

_Leap. Love. Grow._

RAY BREHM

P.S. This month’s Youru.tv framework is ANTHOLOGIES FOR AUTHORS, a framework for creating an anthology book for your business.

It includes a this month-only bonus of BOOK SERIES FOR AUTHORS. This bonus shares the framework I use to publish all my books in a series, and maximize the exposure of my books on Amazon’s dime.

It will go back into the vault in a couple of days. Next month’s course is all about email (so when you join at the end of the month, you get both courses within a week of each other).

https://www.youru.tv [https://raybrehm.krtra.com/c/JOLi81XV6qlF/DGoV]

What Flat-Earthers Can Teach You About Book Marketing

*** For More: Check out our podcast https://ray.fm ***

Hi Blog,

About six months ago, I encountered a theory called flat earth that suggests we are being deceived and the earth is flat.

_That’s ludicrous, I thought. Who would believe such a thing?_

I would not spend any more time on the thought.

Then a documentary came out about it.

Still, there is no way I would not invest an hour on the documentary.

But I decided I would spend 2 minutes watching the trailer for the documentary.

That might explain what in the heck could make these people think the earth is flat.

As I watched the trailer, most of the ideas seemed preposterous.

But there was one idea that kinda made some sense.

Kinda.

They said,

_If the earth was round, as you rise in elevation (via plane, balloon, spacecraft), the horizon should start to curve the higher you go._

That seemed to make sense to me.

It also created a lot of questions.

_Is it true it doesn’t it curve?_ (I wanted to see evidence it doesn’t)

_Should it curve as you rise above the surface?_

I wanted to see examples and more data.

So I watched the documentary.

Full disclosure. I still believe the earth is round.

But to me, this was an amazing example of marketing.

They got a complete skeptic to watch their documentary based on one point they made in the trailer.

It went against everything I believe, but I still watched it because of one brief item of interest.

You can do the same with your book, your opt-in page, or whatever else you are marketing.

If you share enough intriguing details about your book contents in your book description, the more appeal you have to a broader audience.

One unique speaker at your virtual summit may bring in that one attendee who becomes a client.

One item will catch the eye of one person, and another item will catch the eye of the next.

Far too often I see book descriptions, just mention a broad overview of the book (i.e. “This book will teach you about success”) or talk about the author.

But when you share detailed ideas (i.e. “3 counterintuitive ways to start a conversation even when you are feeling shy,”), people will become interested.

It is the small irresistible details that do the most work for you.

And it usually just takes an extra hour of thought to pull them out.

_Leap. Love. Grow._

RAY BREHM

P.S. This month’s Youru.tv framework is ANTHOLOGIES FOR AUTHORS, a framework for creating an anthology book for your business.

It includes a this month-only bonus of BOOK SERIES FOR AUTHORS. This bonus shares the framework I use to publish all my books in a series, and maximize the exposure of my books on Amazon’s dime.

It will go back into the vault in a couple of days. Next month’s course is all about email (so when you join at the end of the month, you get both courses within a week of each other).

No flat earthers were harmed during the creation of this email.

https://www.youru.tv [https://raybrehm.krtra.com/c/e2AY7GLIi6lF/DGoV]