Platform Building Secrets: we go live March 27th 2pm EST

*** For More: Check out our podcast https://ray.fm ***

Being excited about a book (which is now sitting at #6,604 on Amazon) is not the best time to enter dates into an email…
My previous email should have said:

It is called Platform Building Secrets, and we go live March 27th, at 2:00 pm EST (eastern) / 1pm CST (central).

This complimentary live webinar will show you how to rapidly build a platform to increase your influence, income, and email list. We do this consistently using virtual events and partnerships.
There will be a replay, but you will need to register to attend or get access to the replay. https∶//rayb.me/pbstraining (https://email.raybrehm.com/c/eJxMy7tOwzAUgOGnicfIl2PHHjx0aACJEYE6HtvHxCiXyrGK2qdHQIfO__fHbW0Y20vyBjhk67gSAfUgOGllTNKW3ck71b1s6zPu091m82gHDpYlLxIEMIy8MIMzToMERguW-W_8Ot1O8-X49ErX9fgRD7fx7SLZ5IW1VqWAwC1XMQJyS8LGTDk7EtKx4iWXiisJUnKloEdBOmhEkaIWzgwd8IrXUGla-rgtbPZTa-e9U4dOjp0cf2O_UCfHc9hbxbKW9ZNV_11Lo_-5z8tPAAAA__-le1Hf) Leap.Love.Grow.
Ray Brehm
Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe <== When you click the link, be sure to check the box on the resulting page in order to unsubscribe. (https://email.raybrehm.com/c/eJx00E9r4zAUBPBPIx2N9CQ9WwcdAol3F_ZYWnLUnyesNraD7KQkn76kDaGH9v4bmJk4T6uP67_kUAudOyuUDN60UpBRiMl0_E6eqS5lnv76ZbjbjN9tK3THk5NJB42cnMTWojUaNKfRl8Nn8HV_3R_Ouz__6TLtXuLm2j-dgQ9O2JApClTYGYwqZDRgyaLISbRRZF4cCFBCgQYQSunGSzLBeC9TNNJiy7So_hIqDWMT55Ef3LCux4WpDYOeQe-PpQlUF6pvVG99bopBT1M6zmVaGfSnaTmFJdYSiKn-8QxT29–YYCPbUxtf15X3XstK30VbPL4EQAA___xRHI5)
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How would you like to be able to send one email, and hit bestseller?

*** For More: Check out our podcast https://ray.fm ***

I had already run some tests and done it.
But I still had to ask myself, could this be real?
If you had asked me in late 2016, I would have argued that it could only ever happen to the most well known people on the planet.
I remember setting up all my ads and promotions for that first launch. Only a few promos did more than one or two sales. If fact, I recall saying, I need more promos like Buckbooks. Because they were the only one that really worked from what I could tell. I secured 100s of promos, free and paid… Most didn’t work at all or sold one book… Which meant hours of time wasted… And even more time wasted trying to track what worked… Amazon Ads were turned on and didn’t show anyone an ad for weeks…
I remember thinking, if I could just email a list of people who wanted this book, or I had an audience to share with, that would be the dream.
Fast forward to today, and I feel like I am in a daze. I set up our book (The Habits Code) on Amazon for success, and then used what I call an “Amazon Funnel” to send people to the book and reward them when they buy.
The results are staggering, and of course, in the spoiler alert subject line of this email, we hit bestseller with one email.
You might ask… How did you set up the book for success on Amazon? How did you structure the “Amazon Funnel”?
But you would be missing the point.
The point is I spent the last few years only focused on one thing, which is what made this book launch a success, regardless of my answer to those two questions above.
That one is thing is I built a platform.
A platform that attracts like minded individuals like you, as clients, partners and friends. Once it got large enough, things like this book launch can happen.
There are a lot of pieces to the platform, but in a nutshell it revolves around building an email list of your ideal peeps, and making sure everything you put effort into enhances that list.
I think it this is the most important thing any author or entrepreneur can do. I even got into the software business just to support my platform (more on that later).
So, this Monday, Paul Brodie and I are going to share how we built our platforms, and continue to do so at a rapid pace.
It is called Platform Building Secrets, and we go live March 22nd, at 2:00 pm EST (eastern) / 1pm CST (central).
This complimentary live webinar will show you how to rapidly build a platform to increase your influence, income, and email list. We do this consistently using virtual events and partnerships. This training is for you if you want to:
Massively Increase Your Email List and Audience Size in One Week Create Quality Relationships with Influencers in Your Niche (even those you are afraid to reach out to)
Reach New People and Build an Audience Connect with Other Influencers in your Niche (even those you are afraid to reach out to) Add Instant Revenue to Your Bottom Line Create Instant Authority with Your Audience
Instantly Create a Large Batch of New Content You Can Use in Many Ways Position your Backend Products (or your book) for Maximum Sales after You Host Your Virtual Event
Bonus: How to Get Coached by Your Heroes for FREE
Paul will also share how his 2023 Get Published Summit made over $14,000 in Premium Pass revenue, added 3500 Email Subscribers, and generated over five figures from the post event webinar.
There will be a replay, but you will need to register to attend or get access to the replay. https∶//rayb.me/pbstraining (https://email.raybrehm.com/c/eJxMy8lKxTAUgOGnaZYlJ-PJIgsRrooTgsP6ZKiNNO29aUB8e1HvwvX__XFbO8V-k7xRXE3ouIRA2gLPWhqTNLIzec1tL9t6Tft8tpP5by1XyJKHpIIyLHsw1hmnDAqWK5Xld7w_XdoHegq3fHl8u4KPu9PzS2GzF4AQLWUHFi1aRREBgjQ6p5jCNLHiBReSS6EEaBAwOh1IKyN5Ahck4qB4o6_Q8lzHuFW2-Ln34z7Ii0EcBnH4iWPNgzgcw94blbWs76z5z1Z6_pvHqX4HAAD__wQqUKM) Leap.Love.Grow.
Ray Brehm
P.S. The Habits Code hit an ABSR today of #8,628, based solely on my platform. If I can do it, anyone can. It just takes know how and commitment. (here is a link to the Amazon Funnel for it) https∶//co-author.me/habitsfunnel (https://email.raybrehm.com/c/eJxMzMlOBCEQgOGnaW52WAooDhyMyahxi4nLuaAhYHpxaCbGtzfROXj__j9ua6fYbydvgENGx5UIpK3gSStjJo3sTN5S2-u23tBezjab_9ZyQDZ5MUEAw5IXxjrjwKBkaaE6_4YPxyv7SM_hjs9P79fi4_748lpZ8YhBgUKQPCbKlJ2VymIKJmoLhIJVL7lUXEmQQgspRqcDaTCKT8IFhTgAb_QdWirLGLeFzb70_rkP6nKQh0Ee4nZBp162Ni5pkIdCofY9n9Y1zaz5r1Z7-luMefkJAAD__8_mUow)
P.P.S. Be sure to register for Platform Building Secrets here: https∶//rayb.me/pbstraining (https://email.raybrehm.com/c/eJxMy8lKxTAUgOGnaZYlJ-PJIgsRrooTgsP6ZKiNNO29aUB8e1HvwvX__XFbO8V-k7xRXE3ouIRA2gLPWhqTNLIzec1tL9t6Tft8tpP5by1XyJKHpIIyLHsw1hmnDAqWK5Xld7w_XdoHegq3fHl8u4KPu9PzS2GzF4AQLWUHFi1aRREBgjQ6p5jCNLHiBReSS6EEaBAwOh1IKyN5Ahck4qB4o6_Q8lzHuFW2-Ln34z7Ii0EcBnH4iWPNgzgcw94blbWs76z5z1Z6_pvHqX4HAAD__wQqUKM)
Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe <== When you click the link, be sure to check the box on the resulting page in order to unsubscribe. (https://email.raybrehm.com/c/eJx00MtO8zAUBOCnsZeRryf2wotffxVA3ITEZe0TnyiGJmkdV4i3R4WqYgH7b6SZ6Ze5xr5epQBGmMF5oSVG20pBVgMk6_iJPFNZ8zJfxnU82QF-2lYYx1OQyaABTkFC68EbcIrTFPP2K3i7_9_exQe8Ftv7lwv5erN_fMp8DIAq9d4N0gO5wabUkpYAQiI63XrBc1BCaaGVUdJKJRtvMVoDWiTpUTvHjCjxAwuNU9MvE9-GsdbdyvQ_pjqmurjLDVJZqbxROfY5KqY6mtNuyXNlqjvM6wHXvmQkprvzM0xv_vqGKThvY3rz-7oS3kuu9F2wGabPAAAA__-h5nAQ)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023

This book just hit bestseller (without ads)!

*** For More: Check out our podcast https://ray.fm ***

Check out our anthology The Habits Code, it just hit bestseller! We are #1 in Inspirational Personal Testimonies and some others. We hit #5 on the highly competitive Creativity Self-Help list, ahead of Elizabeth Gilbert’s (got a cool screen shot of that one). Big Magic
The book features 25 authors sharing the habits that have made them successful in the ups and downs of life.
Also, I created an Amazon Funnel for selling the book (I have a course coming out on how to do this), where we give away a free course (TV Channels for Authors) if people buy the book now during pre-order.
Feel free to take advantage of it yourself, or share this link if you want to incentivize people to buy the book this week by offering a free course: https∶//www.raybrehm.com/habitscode (https://email.raybrehm.com/c/eJxMzL1urDAQQOGnwSWaGf9SuLjN6q6UMqK3x4PMaoEErEXJ00dKttj-O4e3tSVu1xKdATOFATTmZD2CWO1csUE9ySj7MW_r_3TUp53cq_VggioRi8nGKYno_OBoQEQlS5rvv-Htszzeb2MN1q9v34_rimUYVY1lskQ6s_NsElvkgYFTEsiQAgGqORKQBk0GtA4YeqEk3qJkKrpkxs7Anr7yLnXpeVvUPdbWPo5O_-vo0tHlPM_-FXR0qSnP7eCtiNrjuc9N_ib9tPwEAAD__2aSVVU)
The free course you get when you buy the book for 99¢, shows how anyone can create a channel ROKU (it just takes a little instruction and some videos).
I have two channels there now. Both of them I left in test mode, meaning there are only about 5 videos each. Now all I have to do is add more content (when I have time ha!).
TV Channels for Authors was only available to my Youru.tv members previously.
But this week you can get it free, when you purchase The Habits Code, on pre-order for 99¢.
You can see the details here: https∶//www.raybrehm.com/habitscode (https://email.raybrehm.com/c/eJxMzL1urDAQQOGnwSWaGf9SuLjN6q6UMqK3x4PMaoEErEXJ00dKttj-O4e3tSVu1xKdATOFATTmZD2CWO1csUE9ySj7MW_r_3TUp53cq_VggioRi8nGKYno_OBoQEQlS5rvv-Htszzeb2MN1q9v34_rimUYVY1lskQ6s_NsElvkgYFTEsiQAgGqORKQBk0GtA4YeqEk3qJkKrpkxs7Anr7yLnXpeVvUPdbWPo5O_-vo0tHlPM_-FXR0qSnP7eCtiNrjuc9N_ib9tPwEAAD__2aSVVU) Leap.Love.Grow.
Ray Brehm
P.S. I may be teaching the Amazon Funnel next Thursday live, stay tuned. But go grab The Habits Code to see what I am talking about. Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe <== When you click the link, be sure to check the box on the resulting page in order to unsubscribe. (https://email.raybrehm.com/c/eJx00M1q6zAUBOCnkZZGR3-WF1pcCOYGuizZSzonWGksu7KS0j59SRtCF-3-G5iZtJQWUtujt1rooxuEghhMD4KMshaN43dyoLrlpfwP23S3R_vT9kI7jh5QR205ebD9YOUAAJzmkM9fwdMrXp9Ph8mZvjx9XPcFcDjwyQNFsgkJsLfBDQMlSkYlTCYmhxJ49lJIJZTUQikHriMZqDdAUaLCmIBpUcN7rDTNXVpmfvZTa-vG1D8mRybHsOYuUt2ovlC99bkpJkcquC65NCbHS9kucUs1R2JqfDzD1O6vb5i0j21M7X5fV_1bzY2-C3bH-TMAAP__3mpzMQ)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023

Want to host your own TV show?

*** For More: Check out our podcast https://ray.fm ***

Back in 2021, with most of the world living indoors, I started exploring what it would take to create a TV channel on Roku.
Roku is like an open source Apple TV. It has all the major player channels, including HBO, ESPN, Netflix and Amazon Prime.
But there is one channel that is missing, yours…
Turns out, anyone can create a channel (it just takes a little instruction and some videos).
I have two channels there now. Both of them I left in test mode, meaning there are only about 5 videos each. Now all I have to do is add more content (when I have time ha!).
Roku has around 70 million active monthly users worldwide.
And for anyone who likes video, it is at the very least, a pretty cool party trick to have people add your Roku Channel to their device.
But for many, it can be much more than that.
At the time, I created a course called TV Channels for Authors, that was only available to my Youru.tv members. The I made the course ala carte, and it costs $197.
But this week you can get it for 99¢, when you purchase our latest anthology, The Habits Code, on pre-order.
You can see the details here: https∶//www.raybrehm.com/habitscode (https://email.raybrehm.com/c/eJxMzM9KxDAQgPGnaW5bJtPJZHPIQdGiiAiCe_CWPxNT2G6lDRTfXtA97P33fWm5tJDac_ZMQOXoYNAxGKtBzMCczVFdyUnWbVouT2GrV1v41lqgo8peZ4rESrxm64gtg1Yyh-n8F7rT–sjwtvH_cF-lq-Xg63bg6o-6QGxuJiIMoN2LmaKOglka1HAqskj4AADIjAx6T6jZWNQSDSYXKgjWMNPXKXOfVpmdfa1te-tG-46HDsc933vb0GHYw1xaltasqjV7-vU5H_Sl_k3AAD__xxYUuU) Leap.Love.Grow.
Ray Brehm Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe <== When you click the link, be sure to check the box on the resulting page in order to unsubscribe. (https://email.raybrehm.com/c/eJx00EFr4zAQBeBfI91iRiNpZB902CVrdllKodAcepOscS0a20FyKP33JW0IPbT378F7b1iXLQzbv-TJgBnbDrSKwToFbDVRsq28kgOXmtflb6jT1Y701TowrUxeJRMNSfaKXGfIESjJc8jHj2B3eLj7g3D_-Hvnnsbn_zs31b2c_MCawEUKJnbROWoTkB0wOVIOR0aZPQJq0IhAhoxqEjqyFtmwAptGIwyU8BYLT3MzrLM8-mnbTlXoXwJ7gX045SZyqVxeuFz6XJTAnpd0WvOyCezPSz3HOpQcWej-9ozQ-5–EUi3bULvv19X_GvJG38WbMb5PQAA___UjW6l)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023

Green Hair Day

*** For More: Check out our podcast https://ray.fm ***

One of the toughest adjustments you have to make when you put yourself out there is dealing with the people in the cheap seats.
I recall the very first bad review I received on my first book. The gist of it was … “…skip this, buy Scrivener…”
What pissed me off the most was it didn’t make any sense.
I wrote a book about how to use a book in your business, and the review suggested to skip it and buy a writing and formatting tool? Huh?
But one of the best bits of advice I ever heard regarding this type of situation came from something Jack Canfield wrote.
To paraphrase, he said, If what someone is saying about you isn’t true, why would you let it bother you? If you were walking through the park and someone started laughing at you and saying you have “green hair”, when you know you don’t, would it bother you? No, you would continue on your way and assume that person is crazy. That is how you should treat any situation when someone says something about you that is not true.
In fact, he goes on to say… What other people think of you is none of your business.
I am always reminded of this advice on St. Patricks Day for some reason. Leap.Love.Grow.
Ray Brehm
P.S. Through the weekend, we are giving 44% off our next anthology, The Author Code.
If you would like to join at a steep discount. It will be released in late summer / early fall, and is guaranteed to making you a bestselling author. The coupon “CLUSTER” is good for a few days, apply it at checkout if it doesn’t autofill.
No green hair required. https∶//co-author.me/ (https://email.raybrehm.com/c/eJxMy7tO7DAQANCvibuNZsbjV-HiSncjkKCld-wJjrRJkGME_D0SbEF_Tj72nnJ_LNEy8OIDaJyTcQhitLXFeHUnL9LO9dgf0lnvdrF_rQP2qkQsPLNVEtG6gKiNISVbWm8_8VL48_pcn7Tbz-srJfyv66xqDGKycyDOehLBopE4IBZbSgEKXq2RgDRo9MBkmEdPBoiWrMXMLhANDC19zU3qNuZjU7dYe387B_1voGmgKR-X9N7r0cZNBppUix9t7fLbxmX7DgAA__-tQkzw) Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe <== When you click the link, be sure to check the box on the resulting page in order to unsubscribe. (https://email.raybrehm.com/c/eJx00DtLBDEUBeBfk3QOyb15zBQphN1BQVv7PG6c4M6DZBb138vqslho_x0458R12X3cH5MzSqjcDwJl8NpKQRqNSbrnV_JCtZV1efBtutpsflsrVM-Tk0kFZTg5aewgJWoNnGZfTt_Bu6Q-js_TE9qlHV_BywNOgU-u1xmMT3HAHILQ0YMlJbTMVhjjfeLFgQAUKHuhQCvV9aAFQI5IOtgBgClR_WeoNM1dXGd-ctO-b43hPYORwei30gWqjeob1Uufi2Iw0pK2tSw7g_G8tHNosZZADMfbMwwP_33DwNy2MTz8va6691p2-inY5fkrAAD__5CSb8Q)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023

Amazon KDP Support is handing out Clusterbucks

*** For More: Check out our podcast https://ray.fm ***

Recently, I had some interesting exchanges with KDP Support.
It is safe to say, the last 7-8 years have shown little improvement in the range of service you can expect when reaching out to KDP Support.
When you need help with anything to do with your book, you might get excellent and quick service, or just someone who blindly turns your request into a clusterbuck.
The first example, adding categories to my book.
I had heard rumors of issues with KDP on categories lately, but had not experienced it myself. Note: You can list your Kindle book in up to 10 categories, but you have to contact them and give them the additional categories.
I had also heard Dave Chesson (Kindlepreneur) recommends no more than two listings for any major category. While following that advice, I added two niche categories for each of four separate main categories. Their response? “We only put your book in two of the categories requested, the rest don’t match your book in the self-help category.”
Funny thing, they actually did all match. But the bigger issue was, I hadn’t even uploaded the book yet. Did they read my mind what the book was about? (it is an anthology, so in fact, there are quite a few areas it would fit if indeed I wanted more variety).
I resubmitted the categories to KDP support. The next time they were approved no problem (different rep).
Makes no sense that I would have to deal with that in the first place, makes less sense that it simply depends who is working on your case.
The second example: I had already added the first 10 authors of the book, but I had 25 total. Note: You can add more than 10 authors to books on Kindle by sending them a message (you are maxed at 10 if you add them yourself, inside of KDP). You can’t add more than 10 for paperbacks or hardbacks.
As I have done many times in the past, I sent them a message requesting they add the last 15 authors manually. This can sometimes be a nightmare, because depending on the person handling it, they will invert first and last names among other possible manual errors.
This time it was different.
They sent me a note saying… You have materially altered the book, and we cannot complete your request.
My book was set to draft status, and the first 10 authors were no longer showing up.
I sent back a nice version of WTF?
I said, I haven’t altered anything, the book isn’t even uploaded yet. I am adding the remainder of the contributing authors, and I am only messaging you because I cannot do it inside KDP. Have you ever gone to a store, asked for help, and have a lot more knowledge about the product than the salesperson?
That is how this felt here. I had added authors countless times, I know how it works.
Three reps later, they fixed it. But not without a lot of frustration.
It was like they decided to just make a mockery of customer support on the weekend.
That is why sometimes it is best to let someone else deal with those headaches ( in some cases that is me).
If you just want to write, and avoid all the other annoyances, you may want to join our next anthology. Leave the clusterbucks to us. Leap.Love.Grow.
Ray Brehm
P.S. I have converted some of Amazon’s clusterbucks into dollars, and created a coupon worth 44% off our next anthology, The Author Code, if you would like to join at a steep discount. It will be released in late summer / early fall, and is guaranteed to making you a bestselling author. The coupon “CLUSTER” is good for a few days, apply it at checkout if it doesn’t autofill. https∶//co-author.me/ (https://email.raybrehm.com/c/eJxMy81KxDAQAOCnaW6WSTKZZg85KFJcES-iyN7yMyWFbbMkWcS3F3QP3r8vlr372I_JEQIu9gBaBm8mCWw0UTJW3MgH17aW_cm3fLML_bcToBXJyYQBSbCTNFlLAKQFb349_8Zje6bT5-llz-Whvb49lvX6fhHZGQoazcKsFmWtjZNKGIz0khHJUhCrU6A0aGmAADSM0R98YE4eAqYDpAGh-u9QOW9jLJs4u9z7pQ36flDzoOZY7vy151LHjQc1i-q-6tr5r43L9hMAAP__scRPZA) Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
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What if everything goes right?

*** For More: Check out our podcast https://ray.fm ***

There is this great quote from Winston Churchill that one of my college coaches kept taped on his door.
“To each there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.”
― Sir Winston Churchill

In today’s world, you might often hear to ” prepare for the worst” or ” hope for the best but expect the worst.”
We are taught to prepare for worst case scenarios at every turn in life.
And that is a useful exercise, especially so we are not caught flatfooted when something bad happens. But what about if everything goes right?
We can be caught flatfooted in that case as well, and we might not only miss out on opportunities but also our true calling.
If you don’t prepare for things to go right, you may:
You may miss some golden business opportunities
Miss the opportunity to help others
Leave money on the table
If you are like me, this may happen quite a bit.
I remember being at a Jeff Walker mastermind event early in my career, and saying to someone in his organization… If only Jeff would promote my stuff, I would be all set.
The response I got back shook me up (in a good way). The guy I was chatting with said… What would you give him to promote?
I stumbled over the answer, but the truth was I had no idea.
Which goes right back to the Winston Churchill quote.
The plain fact of the matter is that most people have a fear of success, not a fear of failure. That prevents us from preparing for the best because if we have success, our lack of preparation gives us that excuse not to take the next step.
That is the topic of my impromptu session tomorrow at the 90-Day Business Building Summit. You won’t find it on the schedule, because it was just recorded this week.
But if you register today, you will get the notification email tomorrow morning on where to watch the session. And yes, it is Friday, and the summit has been running all week.
But there is also a surprise encore tomorrow (if you are registered)…
By they way, one of the subjects of my session tomorrow is this new software I have found that is going to make things way easier for authors to…
Host their website, blog and courses all in one place
Is specifically tailored to authors
Allows you to email, easily create optins, a book page, and bookfunnel (for added revenues above and beyond royalties)
Create pages that help you sell books on Amazon and get emails at the same time
Create and sell courses easily and professionally
Host summits and giveaways
Instantly create contributions (with coupon codes) for participation in stacks
Start working with partners
I haven’t shared it publicly yet, and am doing it in tomorrow’s session because it is a perfect example of having a system in place, to be ready when you are called upon for that special moment.
The 90-Day Business Building Summit is a group of experts who share how they would start a new online business in the next 90 days.
It boasts 25+ self-made online business experts.
Register here (and don’t worry there is an encore starting Saturday morning) https∶//rayb.me/90day (https://email.raybrehm.com/c/eJxNj81qwzAQhJ_GOppd_ay0Bx2aQmkp9Jgci2RpscGKi20Iefu6DYXCHAaGb5ipEckHw2iQVYlYbLakpqhBGzDAyPZIe3ZJihgSsAHLwJ2FNd3zWsfWD0tTY2QvQFhBPKF2gSCIZqnaA5NlLGqO475_bZ156vTLoR–b_VwDCXdVW1pml_TNkY6zef5_VIvz_Jx4yz60y9ZDct1T8P-ViJZsBIYDObkPEJ1hqi4oNZ4W6e9Psb10v6Yc123abk-yn9hof-wP159A7WgTW8) Leap.Love.Grow.
Ray Brehm Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
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public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
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It a 5-Year-Old can do it…

*** For More: Check out our podcast https://ray.fm ***

Nearly 7 years ago, my son was watching me do some work on the computer.
He asked me if I was working on one of my books.
I told him yes.
He said, “I wanna write a book too.”
I immediately agreed, but I just had to think about the logistics.
I knew he was not going to write an entire book (even a kids book) by himself, but I knew what he wanted.
It was the boost of self-esteem he was going to get if he could tell his friends he was a published author.
The next morning in the car, on the way to pre-school, I suggested…
What if we did a project for your whole class? Each student will share a dream they had with the teacher, and we will put it together in an anthology. Then you will have this permanent memory and achievement with all of your friends from the class.
He was totally into it.
So I worked with his teacher for what we needed. She spent a week or so explaining the assignment, getting permission notes signed, and also having them illustrate their dreams as well.
I hired a cover designer, whose job was to make it look like kids had drawn the cover, but still look professionally done.
I had one of my friends create professional certificates for each of our authors, that certified they were published.
Then I ordered our final copies. He and I returned from school one day to find a box in the courtyard. I said, “I think these are your books.”
We walked inside to the kitchen table, cracked open the box and they looked amazing.
I handed him one, and said, “Here is your book, published author.”
His eyes got real big as he stared at the front cover, and then he shouted, YEAH – HAAA !
and pumped his fist into the air.
That made it one of the happiest memories of my life as well.
There is nothing quite like holding a copy of your own book in your hands.
Then we did an awards ceremony at school, each child was awarded a copy of their book, and the certificate of achievement for “published author.”
Ms. Dunham, the teacher also shared how one girl had gone home and told her parents her book was going to be on Amazon, and they told her no it wasn’t. Then later she showed them and proved them wrong.
No matter how young or how old one is, there is always a story to tell.
There is always a book waiting.
Whether you have already written one, or still plan on it, an anthology might be right for you.
It takes the pressure off the entire process, and all you have to do is write one chapter.
We have now run over 10 Co-Author Projects, all bestsellers, and what we love most is how easy it makes it for our authors.
Our latest project, , is now open for author enrollment. The Author Code https∶//co-author.me (https://email.raybrehm.com/c/eJx1jk1LxDAURX9Ns7O85KVJushiREZnpQjOtrzmwxSnk5JERH-9RXQp3OU9595gudLKaKGVYt5yL2ep2GIFCAQhAIZhFNBLyTW6AeTedCRDJ6HQ51xCWnuXV5asIUA_KxdNjITkPWkp46gHQ2LWGNnFpta22uGhE8c9Lt_Qe0u59Gvo8DhNW65LW_J1mjq8AxZWWi4PVJM98-2-vk6HL_E2vsTn-PhUTrfM5Wsj107eKoygQHsgZ3CWgCaoEb1gxX6Upf2e7eP6x5xDqfvQj_wfmH8DBR9VHw) Leap. Love. Grow.
Ray Brehm
P.S. Two years later, I heard through the gossip vine (my wife), that the teachers were all anxiously waiting to find out who had my daughter for pre-school. They said it was like winning the lottery, because whoever had her in class was a shoe-in for a class book project with me . “I guess you’re gonna have to do it again”, she said.
And I did. It was a blast. Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

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The Tech Conference That Made Me A Bestselling Author

*** For More: Check out our podcast https://ray.fm ***

In April 2015, I was at a tech conference (Infusionsoft’s “Icon” Event). I happened to pass by a booth that seemed out of place among all the software based solutions on display.
The company offered to make me a published, AND bestselling author, while also allowing me to co-author a book with one of my heroes, Jack Canfield.
It seemed too good to be true.
For over two decades I dreamed of becoming an author. I kept a manilla folder in my file cabinet, and every time I had an idea I wrote it down and threw it into that folder. It was kind of like a black hole for my ideas (a file to nowhere).
Fortunately, at the time, I had very recently read a book by Dan Sullivan called The 4Cs Formula.
One of the main ideas he shares in the book is that long before you have the confidence to do anything, you have to first make a commitment (the first “C”). That commitment can be made by declaring it to the world, or as simple as making a financial commitment.
The price tag to join the book with Jack Canfield was a real commitment for me at the time (7k).
But, I also realized something else.
If I made that commitment, there is no way I would waste that money. I would be a bestselling author in 6 months guaranteed.
Could I write my own book for that amount?
Maybe. But I also knew how things would end up going that same way they always did… delayed forever.
I chose to commit, and that completely changed the trajectory of my career. A couple of years later I started The Co-Author Project, to create a more economical entry point for authors to join anthologies, but keeping the key value proposition of… Becoming a Published, Bestselling Author…
without all the other hassles of publishing like…
cover design and selection
theme
title
subtitle
book description
publishing account setup
interior formatting
editing
marketing
keyword and category selection
ads, ad management
launch coordination
Those other items are overwhelming, and have nothing to do with your writing skill.
But there is also a reason they call it Best Selling Author not Best Writing Author.
Because, unless someone does the marketing properly, the writing won’t matter.
We have now run over 10 Co-Author Projects, all bestsellers, and what we love most is how easy it makes it for our authors.
Our latest project, , is now open for author enrollment. The Author Code https∶//co-author.me (https://email.raybrehm.com/c/eJx1jrtOxDAQRb8m7ojGM2biLVywQivo0RY0kZ_EUryOHCO0f08EokS67bnnRCN5Yo0nZhTByKCcYpENAhKgPEkNIKcxeXbO-0QJUJOlQUGzd9fiUkZfi1hMCGqKISFqnRQ5rxggPbI8EOuYpVjN0vu2D_Q04OWYrw_2sy-1jSUOdJnnre6553qb54GeQcRi8_pi98W8bQXz_bydaaWr_whSvc-78PXWre-vwfBRxTAFsF6TU0A68okCima-Wu7xN3ZM5Y-5xrYfop_zf2D5DXfbVX4) Leap. Love. Grow.
Ray Brehm Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
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The George Costanza School of Self-Publishing

*** For More: Check out our podcast https://ray.fm ***

There is this classic episode of Seinfeld called The Reverse Peephole.
There are a lot of storylines and subplots in this episode, but the primary revolves around the group planning to pool their money together and buy a massage recliner chair as an apartment warming gift for a friend.
George proclaims himself the one in charge of buying the chair, because he has a “ sixth sense for these sorts of things.”
He infers that he is good at finding deals.
To which Jerry replies, “ Cheapness is not a sense.”
Since the gift is a surprise, George has it delivered to his apartment to hold until the housewarming party.
While keeping the chair safe, George becomes addicted to sitting in the chair, and because of this denies having even bought the chair yet.
As the days pass, the rest of the group, for various reasons, turn sour on the whole idea of going in on the gift.
As George procrastinates revealing he has already bought it, the group one by one drop out of the commitment.
This leaves George with the chair, which he can decidedly not admit he had purchased at this point.
Most starting authors have probably had this same sort of procrastination.
I call it the George Constanza School of Self-Publishing.
I suffered from it for a long time myself when I started.
We become experts at excuses (we can come up with all kinds of good reasons to procrastinate), but not at the actual execution of writing and publishing. “I don’t have enough time.” “I need to take one more class.” “I can’t afford the editors, formatters, cover designers, and marketing” I need someone else to read and approve my manuscript.
Admittedly, I never suffered from this last one.
The truth is…
To become confident in something, all it really takes is committing to it one way or another.
I had 15 years of sticky notes in a folder of ideas and books I was “going” to write.
I used those same excuses above.
Then one day, at a conference, I walked by a vendor booth advertising an anthology.
All I had to do was write one chapter, then I would have a book and be a bestselling author.
The price tag for that book was steep (7k), but the monetary commitment would ensure I would stop the procrastination madness, and finally become an author.
That quick decision and commitment changed the trajectory of my career.
It also motivated me to learn more.
A year and a half later I was a “book guy” and helping others.
And participating in that anthology inspired me to create my own series of anthologies (with a much lower price tag).
All it took was expelling myself from the and taking action. George Costanza School of Self-Publishing
Our latest anthology, The Author Code, is open for enrollment this week.
You can learn more here: https∶//co-author.me/ (https://email.raybrehm.com/c/eJx1jrtOxDAQRb8m7ogmY8ePwsUiQFBSgBCdPeMoltYxcgy78PWsQJRIp7nFuTrJT9poMysAKdhPrKLSInsElICTRZidwlGScSzJpbBYR9YMClr4jC2tZaRaxOonWgwgL5Ykak6MhpGDsRHYWMIgjn7t_W0f5GHAuwtUr8J7X2sbS7pMkUrIx_uwr_48Xz_dPsZUzi-vbvu60R-nHAXVrQfqD-y1XECDYQhkZVQgbdJOMormTy339Bs3LuXPeU5tz3X7Of9Hnr4BEvNQOw) Leap.Love.Grow.
Ray Brehm Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
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